Thousands of aspiring Malayalees in the Middle East will exhibit their singing talents in their quest to become the ‘Cellucom Voice of Arabia’, a fourteen-week television programme sponsored by Cellucom in association with Nokia. Cellucom is a leading distributor of mobile communication devices and accessories in the Middle East.
‘Cellucom Voice of Arabia’, that aims to discover young singing talent in the region, will be broadcast in the Malayalam channel ASIANET. The participants are expected to demonstrate their vocal skills by singing a tune of their choice. 32 shortlisted budding singers will get an opportunity to demonstrate their skills on camera and finally a male and female singer will be chosen as the ‘Cellucom Voice of Arabia’.
The thirty-minute programme that will commence from June 28, 2005, will be broadcast every Tuesday at 9:30pm on Asianet. The program will be anchored by the famous playback singer MG Sreekumar from the South Indian Music Industry.
Cellucom will be giving away free entry tickets with the purchase of any Nokia telephone for those who wish to be a part of the making of the Voice of Arabia. The live recording will take place from June 18 – 20, 2005 at Sharjah Indian Association Auditorium. To take part in this Talent Hunt aspirants need to send in their entries to Max Media, PO Box 502159, Dubai Media City, UAE or contact +971 4 3902021 for details.
“Cellucom has continued its commitment in supporting various youth activities in the region. This latest initiative is aimed at discovering potential vocal Male and Female talent among Indian youth, which is an important part of Cellucom’s market base. Our decision is in keeping with our efforts to encourage social, cultural and sporting activities that all lead to a vibrant society. We will continue with our endeavours to add value to youth lifestyle,” stated Arun Nagar, Managing Director of Cellucom.
These activities are not new for Cellucom. They have a history of actively supporting social, cultural and sporting activities aimed at the youth. They have sponsored a cricket match for 101.6 FM, football by sponsoring Sheikh Rashid’s football team a ballet performance by the Russian State Ballet and H.H Sheikh Rashid’s horses in the Dubai World Cup race.
