CEO of Reach to Attend 3-Day Mission to the U.S. with Palestinian IT Association of Companies Supported by USAID via CARANA Corporation

Published January 20th, 2010 - 01:52 GMT

Ghassan Anabtawi, CEO of Reach, the first outsourcing contact center in Palestine, will be attending a mission in Washington D.C. with the Palestinian Information Technology Association of Companies (PITA) from January 19-23. The mission will provide Palestinian companies in the information and communication technology sector an opportunity to promote their individual companies, meet other outsourcing practitioners, and create partnerships. Participants will be meeting with representatives from the U.S. Department of Commerce, and industry leaders from CISCO and Avasant.

Reach is a new outsourcing contact center based in Ramallah, West Bank launched in March 2009 through the integration of the call centers of the various telecom operations of the Paltel Group. Reach serves local, regional and international markets, and has roughly 420 employees. They field over 50,000 calls per day through the use of CISCO IPCC Technology equipment and systems, and are available 24 hours a day, 7 days a week. Approximately a third of the workforce is proficient in the English language, in addition to Arabic. Furthermore, Reach is among the limited number of companies that has the ability to cultivate professional skills and provide job opportunities in Palestine, where there is currently a high rate of unemployment.

Mr. Anabtawi emphasized that "Reach is very well positioned in terms of its outsourcing ability to companies that are either based in the US or Europe because of the different time zones and the English language skills available among our workforce. Palestine is among the most highly educated country in the region where roughly 29,000 students graduated from universities in 2009. The literacy rate among those older than 15 years of age is 94% of the population. We have employed college graduates to provide hope to Palestinians who are trying to start a career. Therefore, we are able to serve our customers with a young professional multilingual talent pool."

The Paltel Group is the largest employer with stocks trading on the Palestinian stock exchange and serves over 1.8 million customers in total. They offer a range of services including fixed, mobile, data, Internet, content, media and IT business solutions.

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