Chef Readies Dubai for First Uniquely Singapore Experience

Published January 17th, 2007 - 12:45 GMT

With successful events already in New York and London, the Tiger Beer Singapore Chilli Crab Festival is set to hit Dubai on 26-27 January and Singaporean national and Chef de Cuisine at the Madinat Jumeirah Noodle House, Arman Bin Ahmad, is ready to serve up a treat for all food enthusiasts and festival revellers.
An experienced chef, Arman has working at world renowned hotels such as the Ritz Carlton Millenia and Hyatt Regency in Singapore, and also boasts many awards and accreditations related to his specialities in Asian and Muslim cuisine.
In celebrating just over 50 years of the invention of the Singaporean chilli crab dish, one of the island state’s signature recipes, a two-day festival showcasing the best of the country’s food and drink is being held at the Souk Madinat Jumeirah Amphitheatre – the first time UAE residents will have the opportunity to enjoy the Singaporean experience right here in Dubai.
“The mouth-watering chilli crab dish was first created by Singaporean chef Madam Cher Yam Tian in 1956 and has rapidly become the unofficial national dish of the country. Setting up a hawker stall on the Singaporean seafront with her husband in 1956, she invented the dish using a combination of fresh crab, red chillies, tomato sauce, fresh eggs and spring onions – a taste that is as good now as it has ever been,” said Arman.
The festival is set to bring together the best of Singapore’s extensive choice of cuisines, drinks, and entertainment and will run from 2pm–10pm on both weekend days of the 26–27 January 2007, at the Souk Madinat Jumeirah Amphitheatre.
About Singapore Tourism Board

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.com.sg or visitsingapore.com.

About Tiger Beer

European-style lager with a golden colour and medium body, Tiger Beer is brewed using only the finest natural ingredients like malted barley from Australia and Europe, hops from Germany and a unique strain of yeast specially cultured in Holland. Containing 5% alcohol, the smooth, medium bitter taste of the globally-acclaimed Tiger, coupled with a well-balanced sweetness of malt, has been increasingly regarded by beer drinkers as one of the finest in the world.

Brewed in seven countries by Asia Pacific Breweries which is a joint venture between Heineken NV and F&N, Tiger has evolved over the last 75years to become a leading icon in Asia. It is also regarded as a “cool” social lubricant from the Far East in the western markets. Today, the brand is available in more than 60 countries including Australia, Europe, Russian Federation, United Kingdom and United States of America, Africa, Middle East, Pacific Islands, etc.

Recognised for its premium quality and distinctive taste, Tiger has won over 40 international awards including 22 gold medals in its illustrious 75-year history. As a fledgling amongst established European beers, Tiger beat the best brews in the world to win its first international award in London in 1939. Tiger’s prestigious list of accolades includes a Gold medal at the Brewing Industry International Awards 1998, the Gold Monde International Quality Trophy for winning the Gold Monde Award for five consecutive years and more recently, a Gold medal in the highly-contested European-Style Pilsner category at the World Beer Cup 2004. The latter is widely considered as the “Beer Olympics” by the industry. Since 2004, Tiger has become such a sought-after imported premium beer in the UK that it has been named a CoolBrand for three consecutive years.

 


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