The newly established Citymax Hotels, has today announced the appointment of Grayling Momentum to handle their international PR and communications.
Citymax Hotels will be launching the first in their series of 3-star Hotels in Al Barsha, Dubai, by mid-April 2010. As a premier mid-market hotel option for the business travel market, Citymax will also feature a selective range of F&B outlets that will be accessible to residents and visitors alike.
Citymax is a set to offer ‘value for money’ in the UAE hospitality sector and the communications strategy will specifically target the travel market and business groups in the Middle East, Asia and Europe.
Grayling Momentum will direct the PR strategy to focus on what Citymax as a mid-market hotel with quality facilities will bring to the region.
Grayling Momentum looks forward to working with Citymax and building this unique brand.
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