Crate and Barrel opens first store outside North America

Published March 21st, 2010 - 10:38 GMT

Al Tayer Trends opens the first Crate and Barrel store in the Middle East in Dubai, also the brand’s first venture outside North America.  This one-stop homeware destination, located in Mall of the Emirates and built over a floor space of 25,069sqft, will be managed and operated by Al Tayer Trends, Al Tayer Group’s lifestyle retail company.
The store’s design quintessentially reflects the brand's style statement that is signature to every Crate and Barrel store, sharing a common architectural vocabulary of warm, natural materials like stone and wood. The store possesses a distinctive personality featuring simple, contemporary materials, including light wood finishes and white walls in the midst of airy spaces, dramatically lit to provide a warm neutral setting for Crate and Barrel’s collection of classic modern-day home furnishings. 

Speaking on the occasion, Barbara Turf, CEO of Crate and Barrel, U.S said, "With nearly five decades in the business and stores in almost every major North American market, we were eager to expand the brand presence globally. Dubai is a vibrant and cosmopolitan city and an international retail destination. It offers the perfect launch pad for our brand’s global expansion. We value the rich retail experience and market knowledge of our franchisee partners, Al Tayer Trends”. 

With an investment of over 30 million AED, the store in Mall of the Emirates is designed with the architectural spirit that brings alive the core essence of the brand. The brand’s signature ‘retail-as-theater’ merchandising style uses colour, texture, lighting and movement to create a dramatic backdrop for its collections. Merchandise is displayed in accessible abundance, encouraging customers to explore. Stylish lifestyle vignettes are scattered throughout the store and juxtaposed with colourful upright displays. Other products are lined up on brightly lit shelves or showcased in massed displays. Every aspect of the store environment is designed to create a uniquely exciting shopping experience.  

Guillaume Motte, CEO, Al Tayer Trends, said, “We are extremely pleased to introduce Crate and Barrel to the UAE. The brand has enjoyed a category leading position in its home market for many years, and we look forward to emulating that success here in the Middle East.”

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