creative reaches 25 million mp3 player milestone
Creative, a worldwide leader in digital entertainment products, today announced that it has now shipped a total of 25 million MP3 players. Creative is recognised as number two in global unit shipments in the IDC March 2007 report on worldwide and U.S. flash and HDD-based portable media player shipments.
“The shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales of some of the biggest names in consumer electronics,” said Sim Wong Hoo, chairman and CEO of Creative. “We believe that we now have our strongest lineup of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN® Stone, ZEN Stone Plus, and the credit card-sized ZEN.”
Creative shipped its first NOMAD flash memory-based player in 1999, and in 2000 launched the Creative NOMAD Jukebox high-capacity hard drive-based player, grabbing headlines all over the world. The subsequent launch of the Creative MuVo® and Creative ZEN families of players received tremendous critical acclaim. In addition to Creative winning three consecutive Best of CES awards for three different portable media players, the Creative ZEN Vision:M won the overall Best in Show award at the Consumer Electronics Show in 2006, beating products from more than 2500 other companies.
