Crocs Inc., manufacturer of a new breed of comfort shoes, has launched its Spring/Summer collection for 2008. The theme of this new collection is ‘Color Your World’, encompassing everything fun in colors.
The Crocs SS08 range features 1 women’s style, 2 men’s style, 1 unisex style, and 10 kid’s styles. Inspired by the theme, Crocs not only adds Mango and Grape to its color palette, but also offers a variety of styles which can be worn in many occasions and can color the Crocs fun in them.
The new shoe models in the collection are constructed with an array of distinctive materials, including leather and canvas. Still, they all offer the Crocs signature benefits as they are constructed with Crocs’ proprietary Croslitetm material, a non-marking, microbial-static close-cell resin. All Crocstm shoes made from this exclusive material are soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant.
New shoe models in the Crocstm SS08 collection include:
- The Baya (Adult AED 150; Kids AED 125), a unisex model, allows you to show your true colors with Crocs signature logo. Available in adult’s sizes M4 to M 13, kid’s sizes C4/5 to J3, the Baya comes in 12 colors.
- The Tikali (AED 350), a men’s sandal with a rugged, lightweight sole made for those with a sense of adventure. Available in men’s sizes M7 to M12, the Tikali comes in 3 colors.
- The Pelican (AED 150), specifically designed for toddlers age 1-3, is designed with a unique shape and thin sole mimicking a barefoot sensation. The brightly colored design will surely add fun to the wee feet.
- The Audrey (AED 150), a women’s slide offering the best of both worlds: style and comfort. The ribbon on the top provides a feminine flair. Available in women’s sizes W5 to W9, the Audrey comes in 4 color combinations.
The full range of Crocs SS08 was unveiled at the Uptown 24, Jumeirah Beach Hotel, Dubai. It was a colorful interactive launch, with a variety of life scenarios depicting the seasons’ new Crocstm shoes in motion. Mr. Mark Langhammer, Regional Sales manager – South Asia, Middle East & Developing Markets, Crocs Asia Pte. Ltd. and other VIPs attended the launch.
Crocs™ has been in high demand in the Middle East. At present, Crocs has 230 retail points across 9 markets in the region. Mr. Mark Langhammer said, “The Middle East region is one of the key markets for Crocs and is experiencing strong growth. We are looking to expand and further to establish our brand throughout the local market.” He also mentioned Crocs’ plans of introducing the first exclusive Crocs retail flagship store in the region late this year.
Simply try on the CROCStm ultra lightweight styles and you will understand why, in less than two years, they have become an international hit - loved by doctors, chefs, athletes, outdoor enthusiasts, families, boaters and of course, celebrities, trend setters, fashionistas – including Faith Hill, Adam Sandler, Ben Affleck, Drew Barrymore and Mario Batalli.
About CROCS™, Inc:
CROCS™, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the CROCS™ brand. Original CROCS™ designs have already established an enviable reputation as one of the best-selling styles in the USA and are praised for their durability, versatility and maximum comfort.
All CROCS™ brand shoes feature CROCS™’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make CROCS™™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for CROCS™ shoes. Today, more than 1,600 Jibbitz designs are available to consumers for personalizing and customizing their CROCS™ footwear.
CROCS™ are sold in more than 90 countries and come in a wide array of colors and styles. Please visit [www.crocs.ae] for additional information.
CROCS™ are available at the following retailers in Dubai: Go Sport Mall of the Emirates, Go Sport Ibn Battuta Mall, Go Sport Uptown Mirdiff, Dubai Garden Centre, Wild Wadi, Dubai Duty Free, Madinat Jumeirah Souk, Knotika.
