DAMAC Properties, the largest private master developer and luxury lifestyle provider in the Middle East has launched its summer promotion “Live the luxury and Drive the Luxury” in cooperation with Abu Khader automotive exclusive distributor and representative of GMC, Hummer, Cadillac , Opel, Fiat, and Mitsubishi Fuso in Jordan.
Throughout the campaign’s duration which will extend to July 31st 2007, DAMAC will grant all those who buy a residential unit, office or retail space from DAMAC properties in Jordan the opportunity to win a new free Cadillac BLS 2007* from Abu Khader Automotive, in which conditions apply and only throughout the duration of the campaign
“We are proud to be launching this promotion in Jordan this summer, since we feel that through it we are adding more flare to this very vibrant season. We are granting our clients the opportunity not only to own top quality real-estate properties in Amman’s new commercial center Abdali, but also allowing them to drive a Cadillac for free. We feel that luxury properties should be accompanied by luxury vehicles, and on this occasion we thank Abu Khader for being our partners in this campaign” said Mr. Hussein Sajwani, Chairman of DAMAC Properties. -Continued-
During the past few months, DAMAC properties launched six new projects in Jordan all located within the Abdali development. Its “Business Heights” and “Business Gates” projects offer top quality office spaces for commercial entertainment, and multi purpose use, while its “The Heights”, “The Lofts” and “The Courtyard” projects are residential complexes that come with a range of attractive facilities and innovative architectural designs.
Mr. Sajwani added that he is certain this campaign will be success “With our 'Live the luxury and drive the luxury' summer promotion we are re-defining luxury, for we are not only offering real-estate properties of exceptional quality and unprecedented after sales services, but we are also offering our clients an additional prize with each purchase they make. This campaign comes as a small token of gratitude to our clients and to all the support they have shown us over the years. After all, we wouldn’t be where we are today if it weren’t for them” he said.
DAMAC has secured for itself a distinguished position within Jordan's competitive real-estate arena. By launching its "The Heights" project it has set itself apart from competitors by being the first to launch a 35 story residential tower in one of Jordan's most vibrant and most promising commercial centers. In the same area, the firm is also lunching the 20 storey Business Heights tower, a commercial tower that is the first of its type to be launched in Jordan.
It is important to note that DAMAC chose to launch its projects in the Abdali area because this area promises to become one of Jordan's most vibrant commercial centers within the coming few years. At present, this area is full of commercial activity, and with a range of towers being launched, the Abdali development will enhance Amman's skyline for many years to come.
Expressing positive sentiments about the new partnership formed between DAMAC and Abu Khader Automotive, Mr. Raed Muti, General Manager of Abu Khader Automotive, said, "We Are proud to be joining forces with DAMAC, a leading entity working in the regional real-estate arena, and we are also happy to present an established premium band vehicle to the firm’s expanding client base. Together with DAMAC Properties, we are re-defining quality and luxury.”
From his end, Mr. Fawaz Al Huneidi, Premium Brand Manager at Abu Khader Automotive, said, “Lucky winners will instantly notice the Cadillac BLS models attributes, including lavish interiors, bold external designs, elegance, versatility, three turbocharged gasoline engines and one direct-injection diesel engine all in one. The new 2007 Cadillac BLS "Sports" features also include bigger 18-inch wheels, lowered sports suspension, and dynamic handling performance. These many attributes are precisely why it was selected to be the prize vehicle for this campaign. Furthermore, new vehicle owners will be happy to know that our knowledgeable team at Abu Khader are ready to receive them at anytime, and to provide them with top quality after sales services.”
ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company’s portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company’s schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company’s diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon and Qatar. DAMAC Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.
About Abu Khader
The Abu Khader Group, specialized in providing spare auto parts, was established in the year 1949. Abu Khader Automotive (The Leading Vehicles Co.) was established as part of the Abu Khader Group with the aim of challenging the market with innovative products and services, with core focus on providing products and services pertaining to the automotive industry including spare parts, tires, lubricants, transport, battery manufacturing, and vehicle dealerships. The firm has established auto spare part outlets in neighboring countries such as Lebanon, Dubai, and Egypt and it has expanded into new fields such as education, computer hardware, and audio. The firm is run today by a team of well-trained and highly motivated professionals and it is their expertise that has helped it successfully run its operation through a modernly structured organizational framework. Today, Abu Khader Automotive is the agent of leading brands in the automotive field including Cadillac, HUMMER, GMC, Opel, Fiat, and Mitsubishi Fuso. Furthermore, the firm’s administration is constantly looking for means to further expand its dealings across the region.
