Damas launches two passionate new Frédérique Constant watches – LOve Heart Beat & Runabout

Published October 13th, 2009 - 03:00 GMT

Damas, leading retailer of stylish watches and jewellery in the Middle East, proposes two new passionate watch collections from Geneva-based Watch Manufacturer Frédérique Constant -  LOve Heart Beat and Runabout. LOve Heart Beat is the highly successful ladies automatic heart beat series which comes with an original dial design and in new colours whereas Runabout is a new automatic chronograph issued in a limited edition of only 1,888 pieces worldwide, and created after a maritime inspiration that pays tribute to the legendary ‘Runabout’ yachts of the 1920s. 

Tamjid Abdullah, Deputy Managing Director of Damas, said: “We are pleased to bring these two models to Dubai for our loyal customers. Every detail of the new Frédérique Constant watches has been designed with passion to reflect the values and aspirations of contemporary men and women. In-line with the brand’s codes, these outstanding timepieces with their classical yet contemporary design features meticulous fin-ishing and detailing. After the brand’s slogan ‘Live Your Passion’, the brand has dedicated these new watches to the passionate watch connoisseur who appreciate good things in life.”

Peter Stas, CEO of Frédérique Constant, raved: “Both the new models capitalise on our key values, offer-ing high quality timepieces in the accessible luxury-segment. The LOve Heart Beat timepieces present an ode to femininity and LOve. On the other hand the Runabout offers an elegant duo of automatic chrono-graphs with a design perfectly adapted to the fascinating and nostalgic, teak-wooden luxurious motor yachts of the 1920s, created to celebrate the brand’s involvement in the annual ‘Hélice Classique’ - a so-phisticated event honouring the classical Runabout yachts.”

The Frédérique Constant LOve Heart Beat watch is a delicate wink for men, who want to offer a present to their lady-loves. These watches perfectly blend with the current fashion trends….After the success of the first series of Double Heart Beat ladies watches, introduced in 2006, the brand brought a new version of this passionately feminine wristwatch. A new creative timepiece designed by ladies – for ladies: the LOve Heart Beat models. The new model features a very special LOve aperture in the dial, set with diamonds and a liberally opened O-shape to let us discover the escapement of a finely decorated automatic move-ment, also visible through the back of the case thanks to the sapphire crystal.
Following the worldwide and ongoing success of the unique Healey timepieces dedicated to the amateurs of the mythical British sports car that carries the same name, Frédérique Constant created the Runabout. Presented in steel or in rose gold plated, the rounded case with a diameter of 43mm is hand-polished and exposes a finely decorated dial with a Pavé de Paris guilloché decoration. The applied and polished in-dexes, following the material used for the case, guarantee clear readability. As a delicate hint to the mari-time theme, a boat’s propeller is engraved on the case back and a ‘porthole’ offers a glimpse of the move-ment. To emphasise on the special value of this timepiece, it is delivered in a gift box that offers a miniature duplicate of a legendary Runabout yacht. 

Frédérique Constant watches are available in Damas Les Exclusive Boutiques in Saks Fifth Avenue, Bur-juman; Emirates Towers; Burj Al Arab; and Mall of the Emirates.


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