- Real Leaders Tweet, a new report from The Digital Policy Council, examines how Web 2.0 and social media strategies are helping heads of state transform the way in which governments in the 21st Century govern and communicate
Real Leaders Tweet is a new report that examines how heads of state around the world use the power of Twitter, Facebook and other social media to engage their citizens. The report was created by The Digital Policy Council (DPC), an international, non-partisan advocacy group that promotes good governance through open and inclusive communication.
The global ranking report reveals leaders who are slowly beginning to understand and leverage what everyday people already know: that social media has tremendous political value as a tool of engagement and influence...both within a country's borders and beyond.
Research shows that leaders who are confident in their leadership role and assured of their political legitimacy are most comfortable with social media regardless of the form of government whether they serve in democracies or monarchies.
From Jordan's Queen Rania to Australian Prime Minister Kevin Michael Rudd and American President Barack Obama, more and more political figures use Twitter to speak in a personal way to their citizens and bring discourse and debate directly to the global public.
The Digital Policy Council's research shows that it is not only Western nations that prevail in the global ranking, the top 10 includes in the United Arab Emirates, HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai with over 330,000 followers. Exemplifying modern leadership he used social media to call for national unity when his country was under assault by the international mainstream media over debt challenges. "Abu Dhabi Dubai and other emirates are strong and united in UAE," he Tweeted. "We're one tribe. One family."
The DPC reports that new approaches to governance are being implemented to cater to a "Society 2.0," a generation raised on immediacy of debate and interactions brought about Web 2.0 and the hundreds of millions of people connected on social networks.
Governments with no platforms or policy to engage their citizenry and the global community on the Net will find themselves vulnerable for 21st Century politics.
The DPC is the research and policy arm of Digital Daya, a management consultancy firm whose mission is to empower governments with new digital platforms to advance national agendas and progressive public image.
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