distree xxl 2008 heads to barcelona
EMEA’s premier event for ICT distributors heads to Barcelona; More than 1,000 distribution executives set to attend alongside 100 vendors; Speaker line-up includes Isabel Aguilera, CEO, Google Spain & Portugal
DISTREE XXL 2008, the largest annual event for the Europe, Middle East and Africa (EMEA) distribution channel, will take place in Barcelona from the 27th to 30th January at Hotel Rey Juan Carlos, according to organiser DISTREE Events.
The 2008 event promises to be the largest DISTREE XXL to date, gathering together more than 1,000 distribution executives from more than 500 unique companies for four days of productive one-on-one meetings, workshops, seminars and conference sessions. More than 100 international ICT vendors are expected to join EMEA’s distribution community for the region’s ‘must attend’ annual channel event.
“In a competitive marketplace, we are seeing DISTREE XXL become more popular with our vendors and partners, who return each year because the event provides a neutral platform that gives vendors and distributors the opportunity for productive business exchanges,” commented Farouk Hemraj, executive director at DISTREE Events.
DISTREE XXL 2008 will also feature a world-class conference programme, including a keynote address from Isabel Aguilera, CEO, Google Spain & Portugal. Aguilera has been named by Forbes magazine as one of the 50 most influential businesswomen in the world. Aguilera has more than 20 years experience in international marketing and operations including senior roles within the ICT industry.
Aguilera previously served as Dell’s CEO and business unit director for Spain, Italy and Portugal. Under her leadership, Dell increased its market position rising from 9th to 1st in the Spanish market. Additionally, Aguilera has held sales and marketing positions at HP, Olivetti PC and Airtel Movil (Vodafone).
"It is great to have Google's Isabel Aguilera as one of our keynote speakers at DISTREE XXL," added Hemraj. "Given her background within the IT industry, her understanding of the channel and her current role at Google - a company changing the way we interact and work on a daily basis - she was an obvious choice for the event."
DISTREE XXL 2007 witnessed more than 3,500 pre-arranged one-on-one meetings between vendors and distributors. In addition to one-on-one meetings, keynote presentations and panel discussions, DISTREE XXL also offers delegates the opportunity to participate in topical workshops and boardroom sessions conducted by industry experts.
With its compelling mix of professional networking opportunities, pre-scheduled one-on-one meetings and world class speakers, DISTREE XXL 2008 will once again unite ICT distribution executives from 80-plus countries throughout EMEA at the Hotel Rey Juan Carlos I in Barcelona.
Located in Barcelona's main avenue, the Diagonal, the Hotel Rey Juan Carlos I has splendid panoramic views over the city and the sea as well as easy access to the airport and the motorways to Madrid, France and the Mediterranean coastline. For more information on attending DISTREE XXL 2008, please visit www.distree.com/xxl.
