Domino’s Pizza to unveil revitalized brand identity

Published October 12th, 2009 - 11:48 GMT

Domino’s Pizza, one of the most successful restaurant chains in the world, today announced a revitalized brand identity aimed at enhancing its appeal and better serving the interests and needs of its discerning customers across the region.
The new brand identity, encapsulating a new brand concept and logo and a revitalized look at its stores, was unveiled at a Press Conference here today. The new brand concept reflects the evolution of Domino’s Pizza, showcasing its reinforced environment and enhanced service culture.
Ibrahim Al-Jammaz, Vice President of Specialized Catering Services, a member of al Jammaz Group, Master Franchisee of the Domino’s Pizza in the Middle East, North Africa and Pakistan, said: “With new offerings, a new strategy, and a new operating model, we are happy to unveil our new Brand Identity. Our new corporate identity is one of the powerful ways we are communicating the evolution of our business as well as our commitment to our customers.”
The new concept and image bring together various concepts, including easier preparation of food which showcases the preparation and kitchen to the waiting customer, offering more character and life to the store; and extends a status screen for direct follow-up by the customer. Also on offer at the new stores are new touch computer system to enhance the customer service.


“Domino’s Pizza has embarked on an aggressive expansion plans – we have already opened eight stores this year, with plans envisaged to open four more later this year. Apart from this, we have remodeled 10 stores this year, aimed at offering the best of experience to our customers,” said Mr. Al-Jammaz.


Domino’s Pizza, which changes its brand image across the globe every 5 to 7 years, has embarked on this new look in order to make its stores look alive for customers, coupled with a smart, positive delivery experience and a dynamic brand image that forces customers to take notice.


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