DOMOTEX Middle East foresees shift in market trend

Published March 9th, 2010 - 07:38 GMT

Government measures such as Abu Dhabi's Estidama, Dubai's green building regulations set new benchmarks in interior flooring market

March 9, 2010
DOMOTEX Middle East, the only international trade fair for carpets and floor coverings in the MENA region, has announced that it expects exhibitors to showcase much wider range of "green" carpets and floor coverings as new government legislations on sustainability and environmental protection help increase the demand for eco-friendly flooring solutions. DOMOTEX revealed that the green building regulations issued in Dubai in 2007, and Abu Dhabi's integrated design program for its urban planning called "Estidama," which means "sustainability" in Arabic, are key measures that will impact future trends in the flooring industry.

DOMOTEX also noted that the LEED rating system for commercial interiors, developed by the US Green Building Council (USGBC), will help provide the blueprint for quality standards among interior products and pave the way for a significant increase in demand for green-certified flooring solutions. Scheduled for 10-12 May, 2010 at the Dubai International Convention & Exhibition Centre, DOMOTEX Middle East will showcase a complete range of carpets and floor coverings including hand-made and machine-made carpets; textile and resilient floor coverings; parquet and other wood floors; laminates; floors for sports arenas and sports facilities; fibres, yarns and textiles; application and floor laying techniques and equipment; machinery and technology, ceramic tiles, natural stone floors and marble floors.

Angela Schaschen, Managing Director, Deutsche Messe Dubai Branch, organizers of the exhibition said, "DOMOTEX continues to serve as a benchmark for the latest product trends and the most up-to-date developments in quality standards in the carpets and floor coverings industry. For the upcoming edition of DOMOTEX Middle East, we are seeing several exhibitors building up new product lines to cater to emerging requirements and to comply with new government regulations, particularly those related to sustainability and environmental compliance."

"The availability of new materials and advanced technology has greatly contributed in encouraging suppliers to expand their portfolio and offer eco-friendly, recyclable carpets and floor coverings. It is now no longer just about colours and designs as manufacturers, distributors and trade buyers are beginning to appreciate other important qualities of carpets and floor coverings such as the environmental footprint of these products," added Schaschen.

DOMOTEX Middle East targets wholesalers and retailers in the carpet and floor coverings sector as well as decision-makers from construction companies, architects, interior designers, project planners, floor layers and fitters. The event will feature a series of interactive networking activities such as Designers Corner and the Creative Flooring section.

Designers Corner will present the latest breakthroughs in design flooring as well as a select range of inspiring reference projects that will help stimulate new ideas and design concepts. Creative Flooring, facilitated by experienced professionals of The Academy of Flooring Skills (TAOFS) from the UK, has been enhanced to offer more interactive and engaging demonstration sessions focusing on the most up-to-date techniques and products.

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