dsf delegation announces key highlights for upcoming dsf 2008
Thirteenth edition to feature DSF as the ‘Fifth Season’
The DSF Office announced its calendar of events for the upcoming edition of DSF 2008 in a briefing that was held at the Four Seasons Hotel-Amman on Sunday, November 25th.
The DSF office, represented by Rana Ghazi, DSF PR and Communication Manager, and Laila Al Jassim, Supervisor of the DSF 2008 Ideal Arab Mother and Family Awards, addressed the conference and explained the new strategy of DSF, revealing in the process the key attractions for the upcoming thirteenth edition of DSF.
“We are very pleased to be here in the Kingdom of Jordan to present a preview of yet another exciting edition of DSF. This road show enables us to reach out to all Jordanian families and update them on what DSF 2008 will offer in terms of shopping, winning, and family entertainment. We have been witnessing an increase in the number of visitors from Arab states to Dubai during DSF and it shows the positive response to our efforts in highlighting the leading shopping and family entertainment festival in the region,” said Rana Ghazi.
Ghazi elaborated on the new strategy of DSF, aimed at positioning the event on par with the progress of Dubai. While the global theme of ‘One World. One Family. One Festival.’, will be predominant in DSF 2008 as like in previous editions, a new marketing campaign titled the ‘Fifth Season’ was revealed during the conference.
Speaking on the creation of a Fifth Season, Rana explained that it was designed to complement the other four seasons of the year. A Fifth Season will descend on the city of Dubai to fill the city with festivities and focus on shopping, winning, and family entertainment.
She further briefed the gathering on the new vision and strategy of DSF in the coming years. “We want to be more focused on the shopping aspect. We have planned several initiatives that will be implemented in two to three years aiming to enhance the shopping experience and take it to a new dimension.”
“Additionally, according to the new strategy, the private sector will be responsible for organizing more than 70 per cent of the entertainment events while the DSF Office will play a pivotal role in planning, marketing, and promoting these events,” she added.
Events for DSF 2008 are generally classified into Signature events, Weekend Packages, Global Village Events, and numerous other attractions. Signature events consist of the opening ceremony, Dubai Fashion, Food Festival, Dubai Carnivals, World Records, Fireworks Festival, Music Festival, and the Closing ceremony. Each of these events is hugely popular among regular DSF visitors with numerous new additions slated for DSF 2008.
Weekend Packages aim to provide the maximum entertainment possibilities by organising a major event highlight during the weekends between Thursdays and Saturdays making it convenient and attractive for visiting and resident families to enjoy a fun-packed weekend in Dubai. Global Village Events consists of all events being organized in Global Village such as the House of Talents, a platform for gifted women to showcase their talents and skills; and Bazaars of the World that features the best of souqs from around the world.
An exciting addition to DSF 2008 is a shopping extravaganza called Shopping Events. In line with the Fifth Season theme, various shopping related events and promotions will be organized to increase the excitement of shopping for the finest goods at the best prices. Additionally, Al Seef Street, a favoured DSF destination among visitors, will provide an exceptional combination of shopping and entertainment.
Laila Al Jassim also made a presentation on the DSF 2008 Ideal Arab Mother and Family Awards, one of the biggest awards of its kind in the Arab world. Initiated by HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, the awards are aimed at recognising the efforts of Arab mothers and families in building the platform for an ideal society.
