du forms strategic partnership with Red Bull, supporting high-energy events in the UAE throughout 2010

Published March 21st, 2010 - 08:15 GMT

In-line with its strategy to bring consumers added value and diverse lifestyle experiences, du has teamed up with Red Bull as the Official UAE Telecom Partner for a series of high-energy Red Bull events scheduled to take place in the UAE.


The exciting partnership, which will take-off with the Red Bull Air Race on Abu Dhabi’s Corniche during March 26/27, will keep momentum throughout the coming year with a series of major events, to be announced in the coming months.


“Like du, Red Bull is an innovative brand that uses fresh and exciting ways to reach out to and engage with customers,” Hala Badri, EVP, Brand and Communications, du. “We always want to offer our customers the best in services and the best in lifestyle experiences, so we are thrilled to be actively involved in a number of exciting events planned for the UAE.”


Red Bull is currently rolling out a rich and exceptionally diverse portfolio of events across the UAE this year; the Red Bull Air Race being just one example of the exciting events in the company’s innovative 2010 calendar.

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