dubai’s new weight-loss phenomenon healthy living takes on a live’ly meaning!

Published February 5th, 2008 - 01:29 GMT
Al Bawaba
Al Bawaba

 

dubai’s new weight-loss phenomenon healthy living takes on a live’ly meaning!


 

Live’ly Health & Nutrition Centre is a new-age initiative allowing you to lose weight by eating healthy, delicious food! This new phenomenon has seized the health category as it offers the unique advantage of keeping people in great shape without compromising on their taste buds.

At a press conference held yesterday at their Al Wasl head office, Live’ly made a startling revelation – over 5000 kilos of weight had been lost by Dubai’s residents since the inception of Live’ly. This announcement left visitors inspired and motivated to try it out themselves. The path to this ‘miracle’ was quite simple actually. The trained clinical dieticians at Live’ly hold personal counselling sessions with each of their clients, and recommend a diet based on their unique body needs. These nutritious meals are then prepared, packed and delivered fresh to their doorstep. With regular consumption of these meals, clients report weight-loss and an overall feeling of health and well-being.

This initiative promises an innovative new mantra against the rampant obesity in this part of the world. No more deprivation from tasty food, no more rigorous workouts for hours and absolutely no binging on celery sticks.

Live’ly is the brainchild of Thuraya Baalbaki, Managing Director. A graduate from the School of Business at the American University in Beirut, she founded Live'ly at the end of 2005 in Dubai, after a personal experience in weight loss. She says “Every friend of Live’ly is personally cared for, guided and supported by a group of professional clinical and cuisine dieticians, and expert chefs. A variety of programmes including therapeutic weight management, and those specially meant for women, executives and the youth, are tailored by our team to cater to diverse lifestyles of the cosmopolitan Dubai community.”

“The larger idea,” Thuraya concludes “is not only to deliver good quality nutritional services, but also to offer delicious food alternatives at times when leading a healthy lifestyle is becoming a daily challenge! Our nationwide growth plans include having additional branches to reach out to customers and to expand the Live’ly Café experience throughout the UAE.”