dubai aluminium seeks to increase market share in far east and asean region

Published August 26th, 2007 - 10:49 GMT

In a bid to further entrench its presence in the Far East and ASEAN regions, Dubai Aluminium Company Limited (DUBAL) - the world’s seventh largest producer of premium quality aluminium - will participate in the Aluminium China 2007 exhibition, which takes place from 28 to 30 August 2007 at the Shanghai New International Expo Centre.

Walid Al Attar, GM, Marketing & Sales: DUBAL said, “Aluminium China 2007 is a leading networking and trading event in Asia, focusing on the region’s extraordinary aluminium and application markets. The show will offer us the perfect opportunity to view the latest aluminium technologies and showcase our products and services to thousands of participants and those who are interested in the Aluminium Industry.”

The international event will be attended by delegations from China and further a field, especially from South-East Asia, many of whom have been customers of DUBAL for many years. Indeed, the Far East and ASEAN regions have represented DUBAL’s major markets since the company’s inception, currently accounting for about 43% of total annual production on average, of which approximately 48% is foundry alloy; 47% extrusion billet and 5% high purity aluminium.

Mohammad Al Mutawa, DUBAL’s Marketing & Sales Manager: Asia, said, “Our participation will reinforce the strong position that DUBAL holds in the Asian markets by demonstrating our high quality standards, service ethics, reliable delivery and professionalism, as well as our sincere commitment to the market.”

“Aluminium China 2007 will also enable us to stay up-to-date with the changing market dynamics by giving us insight into market trends in terms of growth and business demands. This will equip DUBAL to plan strategically for the additional volumes and product lines set to come on stream in a few years time, which will translate into sales growth opportunities in this vital region,” explained Mr Al Mutawa.

DUBAL will also use the event to network with key players in diverse industry sectors and develop relationships with customers. Importantly, the exhibition will provide a unique opportunity for the company’s new sales managers to gain international market exposure and experience, as part of DUBAL’s ongoing programme to develop talent and conduct meaningful succession planning.

About Dubai Aluminium Company – DUBAL

DUBAL is ranked as the seventh largest producer of primary aluminium in the world, and currently ranks as the largest single-site aluminium smelter complex in the Western world and is also the single largest non-oil contributor to the economy of Dubai. Built on a 480-hectare site, DUBAL’s major facilities comprise a 881,000 tonnes-per-annum primary aluminium smelter, a 1,983 megawatt power station, a large carbon plant, three casthouses, a 30-million-gallon-per-day water desalination plant, laboratories, port and storage facilities.

The company has the capacity to produce more than 900,000 metric tonnes of high quality finished aluminium products a year, in three main forms: foundry alloy for automotive applications, extrusion billet for construction purposes and high purity aluminium for the electronics industry. A dynamic growth strategy will increase annual production volumes of metal to almost one million metric tonnes by 2008.

DUBAL serves 280 customers in 44 countries predominantly in the Far East, Europe, the ASEAN region, the Middle East and Mediterranean region, and North America.  The company holds ISO 9001, ISO 14001 and OHSAS 18001 certification; and has twice won the Dubai Quality Award in the Production and Manufacturing sector (1996 and 2000).



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