Underlining its ongoing commitment to global best practice in quality control, Dubai Bank today announced that it has been awarded the coveted ISO 9001:2008 status for its card operations across the UAE. In being awarded this accreditation, the bank was evaluated on a range of international parameters, including development and issuance of products and services and maintenance of card-related transactional and non-transactional data for the benefit of its customers.
The bank’s card operations team embarked on the process for ISO certification at the start of 2009 with the implementation of a variety of initiatives to further enhance the bank’s operational excellence across its cards division.
In achieving the ISO 9001:2008 quality certification, the entire card operations of the bank was documented and then aligned to ISO standards, while continuing to be embedded into the bank’s overall procedures. Formal training sessions were organised to acquaint staff with the new procedures and guidelines. The bank’s data management system was also upgraded to offer more sophisticated maintenance of data and facilitate better understanding of card-related services among customers.
"At Dubai Bank, quality is the most important component of our overall offering, and it guides each aspect of our product development and service," said Hisham Hammoud, Chief Operating Officer, Dubai Bank. "The achievement of this globally-accepted quality benchmark is a validation of our ongoing efforts to enhance quality management across our entire suite of card products, in line with international best practice.”
"I would like to take this opportunity to congratulate Dubai Bank's staff, and especially the bank’s covered card operations department for their efforts and contributions in achieving the ISO 9001:2008 certification,” said Fares Naouri, General Manager, TUV Rheinland Middle East FZE, an accredited third party and one of the largest inspection, verification, testing and certification organizations in the world.
“Dubai Bank has incorporated high standards in quality, which have transformed the bank into a leader in banking services. These quality factors will remain the Bank’s strong competitive advantage in the years ahead, as it continues to grow and deliver excellence in services."
The ISO accreditation further highlights the bank’s commitment to delivering innovative and reliable card solutions to its customers. The Dubai Bank Covered Card was awarded the “Best Islamic Credit Card” at the Banker Middle East Awards 2009.
