Dubai Chamber’s CSR Newsletter

Published September 27th, 2009 - 11:55 GMT

The new group of young professionals is creating their own rules on work-life balance and employer choice

Dubai Chamber of Commerce and Industry’s Centre for Responsible Business (CRB) has released the fifth issue of the year 2009 of its bimonthly newsletter, CSR Al Youm. The latest issue discusses Generation Y, the most high-performing generation so far, born between the early 1980s to early 1990s. Gen Y members are entering the workplace with more information, greater technological skill and higher expectations of themselves and others than prior generations, according to a Fortune magazine study.

The newsletter discusses in detail the approach of Generation Y for whom the reputation and the work that their organization does in the field of Corporate Social Responsibility (CSR) are key to their job satisfaction and job loyalty according to Carolyn A. Martin, principal of Rainmaker Thinking Inc. These young professionals are also expecting organizations to have a code of ethics that is actually lived out, not just something that is publicized.

The article also looks at the Takatof program launched by the Emirates Foundation, promoting volunteering in Dubai, which is a great example of the Government being actively involved in instilling civic spirit into youth to equip them with skills formal education cannot.

The CSR Al Youm also takes a hard look at the job market for the youth as it cautions that a surplus of young workers could have a negative social impact - quoting John Wolfensohn, former head of the World Bank, who says that there is currently a need for up to seven million jobs in the Middle East. A study by revealed that recruitment activity has been more focused on mid level and senior level professionals, with less experienced candidates receiving less attention.

It is suggested that the Dubai business community can play an active role in correcting the imbalance of skills and employability among youth to combat such results through unpaid internships, job shadowing and job sharing. It also suggests that other advantages of hiring young workers include higher levels of technology know-how, cultural awareness and lower wage demands than more experienced professionals.

On the education front, the Beyond Grey Pinstripes a website which ranks top business schools with sustainability curriculums, highlights those MBA programmes and professors that prepare managers to think holistically, instead of thinking functionally. It also enlists top ten business schools that integrate social and environmental and ethical issues into coursework.

Also in spotlight is the Heroes of the UAE Campaign that encourages the society to reduce energy consumption which will decrease the carbon dioxide emissions from electricity generation at an individual level. This campaign has been mainly targeted to the youth population, aimed at equipping them with knowledge and empowering them to make responsible choices. The campaign website features a carbon footprint calculator and gives tips on decreasing household energy consumption.

The newsletter also highlights the achievements of the CRB-launched ENGAGE Dubai, a new employee volunteering program, which marks its first successful year in November.

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