Dubai Department of Tourism and Commerce Marketing strengthens ties with travel trade partners in Germany

Dubai Department of Tourism and Commerce Marketing strengthens ties with travel trade partners in Germany
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Published September 23rd, 2010 - 09:01 GMT

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Dubai Department of Tourism and Commerce Marketing (DTCM) has announced that it recently attended a series of travel industry related events in Frankfurt, Germany, to strengthen Dubai's relationship with travel trade partners and local representatives in Germany, and to reaffirm Dubai's stature as a leading travel destination.

Representatives from DTCM were present at the Business Partner event of Hilton International, held earlier this month at the Hilton Frankfurt. With two Hilton Hotels in Dubai, and another Conrad Hotel to come soon, the hotel chain is a valued partner for DTCM.

DTCM was also invited by Rhein Main Marketing, an association supporting international business in the Rhein Main region, to a special event that was also attended by more than 500 guests, politicians as well as representatives of Frankfurt's leading institutions.

Furthermore, Travel One, one of Germany's leading travel trade publications, invited the German tourism industry including DTCM to the 'Travel One Compass', an award ceremony to recognize innovative products in the tourism industry.

DTCM also revealed that Air Berlin will fly directly from Germany's capital Berlin to Dubai, from November this year. With three non-stop flights per week, Berlin is the fifth city to connect Germany directly to the Emirate. Emirates and Lufthansa are offering 63 direct flights per week from Frankfurt, Munich, Dusseldorf and Hamburg at the moment.

In order to present this new connection, DTCM has teamed up with Air Berlin and is working on several joint marketing activities. Travel agents will be invited to Dubai in the course of a familiarization trip in December. In addition, a joint radio promotion is planned for autumn, in which listeners can win trips to Dubai after successfully answering questions about the destination and the airline. Moreover, the on-board magazine of Air Berlin has already featured a comprehensive article about Dubai, showcasing attractions, new hotels and new projects. Ad campaigns, newsletter and other activities are also in the pipeline.

Eyad Abdul Rahman, DTCM Executive Director of Media Division and Business Development, said: "These promotional events are being organised by DTCM with the aim of increasing the number of tourists from Germany to Dubai, as this European city is one of the main tourism markets globally for the Emirate".

"The access to Germany's tourism website and the support from Air Berlin even before it started direct flights to Dubai, has promoted greater cooperation between Germany and Dubai and has already resulted in an increase in tourist inflow from Germany," added Abdul Rahman.

Abdul Rahman also praised the efforts taken by Emirates Airlines to boost tourism in Dubai by connecting the Emirate to many global destinations.

In another related development, DTCM has teamed up with, a website designed for the German tourism industry with an aim to optimize service in travel agencies, to train up to 18.500 travel agents, provide detailed information about Dubai and boost the sale for the remainder of the year. The main objective is to provide information and support agents to learn more about suppliers and destinations.

Dubai has now been included in the online portal which provides comprehensive information about the destination's attractions, features, weather conditions, and other useful details.

Moreover, DTCM's office in Germany has participated in several marketing activities organised in Frankfurt recently, which aim to promote relations with its partners in the tourism industry in the German market. 

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