Dubai International Fashion Week (DIFW), the leading fashion trade event held bi-annually under the patronage of the Dubai Chamber of Commerce & Industry, has announced the signing of their partnership with The Dubai Mall as Principal Partner. This partnership grants The Dubai Mall exclusivity over the next three DIFW events spanning 2007 and 2008, and will further position The Dubai Mall as a global fashion destination.
The Dubai Mall, one of the world’s largest shopping and entertainment destinations and the flagship project of Emaar Malls Group, is located in the heart of the prestigious Downtown Burj Dubai. The Dubai Mall, to open late 2008, will have over 1,200 speciality stores spread over 3.77 million square feet of gross lettable area. It is being billed as a shopping, lifestyle and entertainment destination and features a fashion precinct dedicated to haute couture by showcasing the world’s most luxurious brands.
“The Dubai Mall is proud to partner with DIFW. It is not only Dubai’s premier fashion event, but more importantly it is a trade show that supports the industry’s best up and coming designers and promotes the local fashion trade,” said Rashid Zakaria Doleh, CEO, Emaar Malls Group. “The Dubai Mall will reiterate Dubai’s already significant standing as the region’s fashion hub and further position the city on the global fashion map through concerted efforts in retailing and fashion events. Our partnership with DIFW demonstrates our commitment to both international and local fashion.”
“DIFW has over the months established its presence firmly as a highly respected and much awaited trade event. We are constantly striving to add more dimensions which will have a very powerful bearing on the fashion trade. This partnership will go a long way to give an unmatched impetus to the industry. We would like to thank The Dubai Mall and all our partners for their conviction in our initiative. This further strengthens our resolve to deliver the event on par with international standards,” said Nayla Yared, Project Manager, DIFW.
DIFW also enjoys the association of Splash, Dessange – Paris, WGSN, Prestige, L’Oreal, Quattro, Francesco Molon, Fashion TV Arabia, StyleKandy.com, OK Middle East, Dubai Diary, Men’s Style, Jamila, Persian Music Channel, Beauty & Wellness and RetailME. The spring summer edition of DIFW aims to showcase some of the region’s established and upcoming talent and create a platform for the region’s fashion industry. DIFW Spring Summer 2008, will be held on October 22-25, 2007 at One&Only Royal Mirage Hotel, Dubai.
About DIFW:
Dubai International Fashion Week (DIFW) is a trade event aimed at bringing together major advocates of the fashion industry by providing them a single platform. Overseen by an advisory board, DIFW enables local and regional designers and fashion houses to present their collection to global and regional buyers, celebrities, media, fashionistas and the general public.
DIFW was conceived and is produced by Concept Events, a member of Concept Group, and a full service event management company with wide expertise and experience of managing corporate events, seminars and exhibitions, as well as live entertainment, award ceremonies and trade shows.
About The Dubai Mall:
Located in the heart the prestigious Downtown Burj Dubai, The Dubai Mall, one of the largest malls in the world, will be the premier lifestyle destination for shopping and entertainment. With a total internal floor area of 5.9 million sq ft, The Dubai Mall will have 3.77 million sq ft of gross leasable space with more than 1,200 retail outlets, two anchor department stores and more than 150 food and beverage outlets. The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions that will revolutionise the concept of the shopping mall experience. Here, you’ll find the world’s largest single volume Aquarium featuring a 180-degree walkthrough tunnel and the world’s largest indoor Gold Souk. A 440,000 sq ft fashion precinct dedicated to haute couture will confirm Dubai’s position as a global fashion hub. Kidzania an innovative children’s ‘edu-tainment’ concept debuting in the region for the first time, an 85,000 sq ft SEGA Entertainment Complex, a 22-screen Cineplex and an Olympic-size Ice Rink will keep adults and children entertained all day. For visitors, there is an adjoining 5-Star Hotel and undercover car parks with over 14,000 spaces. The Dubai Mall will open in late 2008, and expects more than 30 million visitors within the first year of trade.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar’s Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 12 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.
At the forefront of these developments is the flagship The Dubai Mall, one of the world’s largest malls in the heart of the Downtown Burj Dubai. Opening in late 2008, The Dubai Mall will be a premier lifestyle and entertainment destination.
Emaar Malls Group is also developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island set to open in December 2007, and the Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening in mid-2008.
Recently, Emaar Malls Group unveiled Cairo Gate, Egypt’s largest shopping mall and leisure destination at the Cairo-Alexandria Project site, a mixed-use development spread over 160 acres.
