Dubai Refreshments extends continued support to DSF

Published January 19th, 2009 - 01:57 GMT

Dubai Refreshments extends continued support to DSF
Leading beverage franchisee celebrates its 50th year in January

Dubai Refreshments (P.S.C), sole franchisee and distributor of PepsiCo products, is celebrating its golden year in Dubai and Northern Emirates come January with its support of the biggest festival in the region– the Dubai Shopping Festival (DSF).

For the 12th year in a row, DRC through its lead brand PEPSI continues to be a sponsor of DSF as a show of strong support to the initiatives of the Dubai government in bringing the much-anticipated and now famous shopping holiday in the Emirate.

Tarek El Sakka, General Manager for Dubai Refreshments (P.S.C) said:  "We are proud to have reached this important milestone for our company and all the brands that we now represent. And as we welcome another year, we feel proud with our continued partnership with Dubai Shopping Festival."

In its 50 years, DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, 7 Up, Diet 7 Up, Mirinda, Mt Dew and Lipton Ice Tea, Shani, Evervess Soda, Evervess Tonic, Evervess GingerAle, Aquafina Pure Drinking Water and Aquafina Sparkling Water.
DRC started NCB distribution with Lipton Ice Tea, Aquafina water and Aquafina Sparkling water.  With the new additions, the portfolio is now expanded to include premium fruit juice (Tropicana), sports drink (Gatorade) and energy drink (AMP).

The new brands, led by Tropicana and Gatorade are the worldwide leaders and by large margins in their respective categories.

Tropicana juice drink is distributed in over 100 countries.  Tropicana fruit experts choose the best fruit variety from around the world for an irreproachable taste.

Gatorade is intended for consumption during physically active occasions which is formulated to rehydrate and replenish fluid with carbohydrates and electrolytes. It has become the beverage of choice among the USA’s professional football and basketball teams.

AMP Energy Drink with its new distinctive taste has proved very popular in the consumer focus panels. Amp’s unique formulation containing Ginseng, Taurine, Guarana and Vitamin B will bring the energy drinks to a new level.

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