Dubai Shopping Malls Group unveils spectacular “Strike It Rich” promotion, offering DSS shoppersup to Dhs. 3 million in prizes

Published June 15th, 2005 - 07:12 GMT
Al Bawaba
Al Bawaba

The Dubai Shopping Malls Group (DSMG) today announced a unique and spectacular new promotion at this year’s Dubai Summer Surprises, offering shoppers the chance to win up to Dhs. 3 million in prizes: three dream grand prizes consisting of one million dirhams, a luxurious Jumeirah Beach Residence apartment and a Toyota Land Cruiser.

Additionally, 10 Mashreqbank WOW! Mastercard cards, each of them pre-credited to the value of Dhs. 50,000, will be given away as weekly prizes during the Strike It Rich promotion of DSMG, which will be held at participating malls throughout Dubai Summer Surprises from 22 June to 2 September. This is the biggest promotion to be run by the DSMG since the DSS was launched in 1998.

The promotion was unveiled at an exciting media event held at the cinema in Mercato on 13 June by Eisa Adam Ibrahim, President of DSMG. Others present were Saeed Mohammed Al Nabouda, Chief Executive Officer of DSS, Fahad Al Gergawi, Director-International Relations- Dubai Properties LLC, Thomas Edelmann, Vice President, Strategic Alliances and Business Development, Middle East North Africa, MasterCard International, and Navneet Dave, Head of Cards Business, Retail Banking Group, Mashreqbank.

Dubai Shopping Malls Group unveils “Strike it Rich” Promotion Page 2
Shoppers spending a minimum of Dhs. 200, and multiples thereof, at any of the participating malls will be entitled to a coupon that will be entered into a weekly raffle for a Mashreqbank WOW! Mastercard card preloaded upto Dhs. 50,000. Shoppers who use their MasterCard credit card will receive two coupons for every Dhs. 200 spent, thereby doubling their chances of winning, and if they use a Mashreqbank WOW! Credit Card they double their potential winnings to Dhs. 100,000.

The same coupon will be entered at the grand draw to pick three lucky DSS shoppers who will be rewarded with one of the amazing grand prizes – one million dirhams, a Jumeirah Beach Residence apartment and a Toyota Landcruiser.

Eisa Adam Ibrahim, President of DSMG, said: “The Dubai Shopping Malls Group is delighted to offer shoppers yet another innovative and rewarding promotion during this year’s DSS. As the Dubai Shopping Malls Group’s main aim is to create more excitement this DSS, nothing can be more attractive than a package that includes three grand prizes.   By offering this unique deal, the Strike It Rich promotion will further enrich the unique shopping experience that Dubai offers residents and visitors. Since 1998, we have worked together with Dubai Summer Surprises on a journey of partnership and progress. In fact, the excellent coordination between the participating malls and DSS, has played a major role towards projecting Dubai as the year-round shopping destination of the Middle East”.

Saeed Mohammed Al Nabouda, Chief Executive Officer of DSS 2005 said: "This year’s DSMG promotion offers a fabulous package of prizes to DSS shoppers. The participation of MasterCard, Dubai Properties LLC and Mashreqbank in this year’s DSMG promotion is a significant reminder of the role that private sector and multi-national companies can play in the economic development of the UAE. The DSS has dramatically transformed what was once a lean season into an exciting and hugely beneficial period not just for the retail trade, but also for shopping malls, hotels and airlines. To give a comparative evaluation – in the first year of DSS, the total number of DSS visitors was 600,000, and total spending was Dhs. 850 million. Last year, overall sales at Dubai shopping malls exceeded Dhs. 1.56 billion and the total number of visitors rose to more than 1.5 million. The stunning line-up of prizes at  this year’s DSMG promotion will be a magnet that will attract and encourage  shoppers to spend more at malls during DSS 2005".

Mohamed Binbrek, Chief Officer – Portfolio Management of Dubai Properties LLC: “In our third year of participation as a Key Sponsor of Dubai Summer Surprises, Dubai Properties LLC is once again proud to be the providers of the prestigious prize of an apartment for the popular Dubai Shopping Malls Group promotion during DSS.  Because of its active involvement in developing communities, Dubai Properties closely identifies itself with this summer extravaganza, as its focus is on families and children. Our offer of a dream home for the first time at last year’s DSMG promotion was well received, and created excitement among numerous residents and visitors to DSS for our Jumeirah Beach Residence projects. We expect the attraction of winning a world-class apartment at Jumeirah Beach Residence will once again generate a huge response to the DSMG promotion this year”.

Thomas Edelmann, Vice President, Strategic Alliances and Business Development, Middle East North Africa, MasterCard International, said: “As a key sponsor, MasterCard International is delighted to participate in the Dubai Shopping Malls Group’s DSS activities. This year MasterCard’s involvement in DSMG’s exciting campaign aims to make shopping a convenient and truly enriching experience for our cardholders, by doubling their chances of winning the great prizes on offer.  Throughout the duration of the campaign, the more shoppers use their MasterCard card, the more chances they have to win, thereby making the Dubai Summer Surprises a perfect opportunity to benefit more from your MasterCard card”.

Navneet Dave, Head of Cards Business, Retail Banking Group, Mashreqbank, said: “Mashreqbank is pleased to team up with the Dubai Shopping Malls Group and MasterCard to make Dubai Summer Surprises 2005 even more memorable and rewarding. Mashreqbank has been in the forefront of special events and promotions that benefit the community as a whole. This new initiative demonstrates our commitment to offering added value to all the businesses that benefit from the Summer Surprises promotion, as well as the visitors and residents who participate in it”.


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