Emirates NBD, a leading bank in the region, announced today the launch of a new campaign to spread awareness of the benefits of using debit cards, rather than cash, when travelling abroad. The campaign will run from July 1–August 31, 2010, and aims to make customers aware of the security advantages of carrying a debit card, rather than large amounts of cash when travelling.
During this promotion, customers will be encouraged to use their debit cards instead of cash, with daily cashback rewards of up to AED 4,000. The rewards are applicable on every AED 200 or more in purchases or cash withdrawals from ATM machines. The offer applies to anywhere outside of the UAE during the months of July and August. Additionally, at the end of the promotion there will be a final prize draw of AED 50,000.
The security advantages of using cards in place of cash have long been recognised. In the event of a lost or stolen card, customers can call the 24-hour emergency helpline and the bank will make immediate arrangements to stop misuse of the account. In addition, because debit cards utilise funds from the available balance, there are no interest charges.
"Customers are often unaware of the considerable security and convenience benefits of using debit cards to pay for their purchases. They have traditionally carried cash while travelling or only used their debit cards for withdrawing cash from ATM machines," said R. Sivaram, Senior Vice President, Cards Business Head, Emirates NBD. "This new initiative is designed to spread awareness that debit cards are accepted internationally and are one of the safest ways to make payments whilst travelling."
"With the summer season upon us, and these fantastic rewards from Emirates NBD, there is no better time to switch from cash to debit cards. By making this smart choice, customers will be able to fully enjoy their travel experience with added peace of mind," he concluded.
