empa appointed as authorised middle east distributor of fabrik’s simpletech-branded external storage and backup solutions
Empa Middle East, a leading IT distributor in the Middle East and North Africa region, announced recently that it has been appointed as the authorised Middle East distributor for California-based Fabrik Inc, the leading provider of innovative storage, memory and next-generation Web services.
Under this agreement, Empa will distribute Fabrik’s SimpleTech external storage and backup solutions, including the complete family of SimpleDrive desktop and portable external drives designed by the renowned Ferrari design house, Pininfarina. Featuring sleek lines, a low profile and cool colors, each offers the world's highest capacity at 1TB and 250GB respectively, giving users the ability to store and backup large amounts of music, videos, photos and documents in a small footprint.
Shahood Khan, Director, Sales and Marketing, Empa Middle East, said, “Being appointed as a distributor for SimpleTech reinforces our reputation and expertise in this domain. SimpleTech’s external hard drives, known for their eye-catching design and performance, enjoy huge market share in the United States, and we are certain that this alliance will help create a rapid impact in our regional markets as well.”
Earlier this year SimpleTech’s consumer division, which is among the top three providers of hard disk drive-based external, portable and network storage solutions for consumers and small business users in the U.S., was acquired by Fabrik, Inc., a privately owned company based in California.
Bob Barbeau, vice president of worldwide channel sales at Fabrik said, “As a new combined company, we are pleased to appoint Empa as our distributor in the Middle East as they have a proven record of efficiently helping companies expand their footprint in the regional markets. We look forward to leveraging their market knowledge and expertise to strategically increase sales and brand awareness of our Pininfarina-designed external storage and backup solutions in the Middle East.”
Empa Middle East has been an Intel distributor since 1985. In addition to this, Empa is the authorised distributor of well-known brands such as Acer, Asus, Biostar, Fujitsu, Infineon-Aeneon, Intel, Kingston, Liteon, MSI, Philips, Surecom, Toshiba, Pleomax and now Fabrik/SimpleTech. Empa has a market presence in Saudi Arabia, North Africa, CIS, Egypt and Levant, and UAE and the GCC countries. The company’s operations are divided into distribution, business solutions and retail, with the retail arm dealing in the distribution of IT products and consumer electronics to ‘power retailers’ across the Middle East.
Fabrik’s mission is to simplify a user’s digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company’s online services, www.myfabrik.com and www.FabrikUltimateBackup.com, are marketed directly to consumers online, and through global channel partnerships via its industry-leading line of desktop and portable external storage and backup solutions. Fabrik’ also offers a full line of SimpleTech-branded memory upgrades for desktops, laptops, servers and printers. For more information, please visit www.fabrik.com. Fabrik Inc., founded in 2005, is a privately-owned company with offices in San Mateo and Santa Ana, California.
