Epson launches new channel incentive program in KSA

Published June 24th, 2008 - 11:12 GMT

Epson launches new channel incentive program in KSA 


‘Fly Onboard with Epson Printers’ program gives a chance for Epson’s value-added resellers to win air tickets to their favourite destination 


Epson has announced the launch of an attractive channel incentive program for its Value Added Resellers (VARs) in the Kingdom of Saudi Arabia (KSA) to boost sales of its latest range of laser printers, following the recent launch of its M2000D and M4000 in the Middle East.  Called ‘Fly Onboard with Epson Printers’, the incentive program is an opportunity for Epson’s VARs in the Kingdom to win air tickets for them and their families to a destination of their choice.


As per the terms of the ‘Fly Onboard with Epson Printers’ program, Epson Value Added Resellers in the KSA whose laser printer sales reach 50 units or more over a period of six months are automatically entitled to win travel vouchers and claim airline tickets to any destination they choose. The amount on the travel voucher increases proportionately with the increase in accumulated sales of Epson laser printers.


Khalil El-Dalu, General Manager, Epson Middle East, said, “Our increased focus on the Saudi channel is in line with our market expansion plans in the Kingdom. We believe that offering attractive incentives to our value added resellers, who are a vital link between us and the corporate and SMB customers, will help us significantly boost sales of our products in the market, while enabling us to strengthen our relationship with our VARs.”


“The demand for Epson products, including our range of laser printers, has been rising steadily in the Middle East, and the launch of our latest incentive program is aimed at augmenting sales of our new series of Aculaser printers,” he added.       


The ‘Fly Onboard with Epson Printers’ program applies only to the following Epson laser printers: Aculaser M2000D, Aculaser M2000DN, Aculaser C2800N and Aculaser C3800N. To be part of the program, Epson VARs need to email their details to   


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