estä’e lauder brings advanced anti-aging technology to the hands and body in the most pampering of ways

Published January 27th, 2008 - 07:17 GMT
Al Bawaba
Al Bawaba

Now EstÄ“e Lauder’s most luxurious, most powerful anti-aging skincare formulas, once reserved for the face, are available in a lavishly pampering skincare collection for hands and body:  Introducing Re-Nutriv Intensive Smoothing Hand Creme and Re-Nutriv Intensive Smoothing Body Creme, two exceptional body care products combining the world’s most precious ingredients with breakthrough technology to provide intensive hydration, protection, firming and smoothing benefits to age-betraying hands and body.

Although the hands and body are equally as susceptible to the aging process as the face, they likely don’t receive the same level of attention when it comes to protection and prevention. Between exposure to extreme temperatures, such as freezing cold and blazing sun, harsh heating and drying air-conditioning, hands and body can take a beating.  Skin can get dry, scaly and crepe-y -- losing its youthful tone -- and unsightly spots begin to appear.

“The hands and body needs more than just moisture to stave off signs of skin aging,†says Lise Jorgensen, Vice President Global Skincare Product Development, EstÄ“e Lauder Companies.  “With a growing demand for products that deliver the very best of the best -- evidenced by Re-Nutriv being the fastest growth segment of EstÄ“e Lauder’s skincare portfolio -- it made perfect sense to bring the latest in Re-Nutriv’s anti-aging technology and luxurious formulations to the hands and body.â€

Introducing Re-Nutriv Intensive Smoothing Hand Creme

The hands are among the first parts of the body to show signs of premature skin aging -- in the form of dry, crepe-y skin and the appearance of dark patches of pigment -- or dark spots. Re-Nutriv Intensive Smoothing Hand Creme combines a luxuriant texture with extraordinary ingredients to instantly hydrate, smooth and comfort dry, delicate hands, including cuticles, while providing outstanding protection from the damaging effects of free radical assaults. Formulated with an exclusive anti-spot technology, this luscious though non-greasy hand crème helps even out visible skin tone for more youthful looking hands.  Plus, hands feel soft and supple for hours even after multiple hand washings.

Intensive Moisturization

Re-Nutriv Intensive Smoothing Hand Creme features a decadent combination of super-hydrators -- emollient Butters coupled with a special Restorative Oil Blend with a molecular structure that’s similar to the fatty acids naturally occurring in our skin -- so it’s readily absorbed by the hands.  This exquisitely nourishing Restorative Oil Blend -- cloaking hands in vital moisture -- is comprised of Meadowfoam Nutlet Oil, a crop highly-concentrated in emollients, and Australian Bois Oil whose lipid-rich, fatty acid structure helps seal in moisture to help prevent dehydration. Sodium Hyaluronate helps maintain skin’s optimal moisture balance, promoting skin elasticity and resilience.

Intensive Anti-Spot Technology

Aged hands typically show clusters of dark patchy spots. These spots are caused by damage to the melanocytes -- the skin cells responsible for melanin production -- which comes from over exposure to the sun’s UVA rays.  With continued use, Re-Nutriv Intensive Smoothing Hand Creme helps fade the appearance of existing discolorations.

For starters, an exclusive RN Yeast Anti-Spot technology, a high-performance ferment, helps break up visible dark spots, shattering their appearance, while Mulberry Root Extract and Grape Extract together contribute skin-brightening benefits.

At the same time, new research shows that N-Acetyl Glucosamine, a stable form of Glucosamine, derived from sugar, encourages skin’s natural cell turnover (which slows with age), helping prevent the dullness and discoloration which can develop within accumulated upper layers of skin.

Intensive Protection

Free radical assaults can compromise the skin, causing irritation, which over time can contribute to the breakdown of skin’s natural support structure -- collagen and elastin.  Re-Nutriv Intensive Smoothing Hand Creme contains a powerful anti-oxidant cocktail of Green Tea and Morinda Citrifolia Fruit Extract, an evergreen shrub native to the South Pacific, that’s rich in vitamin C.  Ancient native Tahitians considered this shrub the “mother of all healing plants†and used it in ancient treatments.  Together, these ingredients help neutralize free radical damage, providing protection from environmental assaults. Both Chinese Spike Moss, a bioflavonoid shown to quell irritation, and Caffeine, an anti-irritant, are added to visibly calm irritated, stressed skin, which in severe cases, can contribute to the appearance of skin aging.

The end result: hands that look smoother and more supple, lovingly hydrated and clearer and brighter in appearance.

Introducing Re-Nutriv Intensive Smoothing Body Crème

The skin is the body’s largest organ and therefore the first line of defense against damage.  Everyday routine activities (think: showering, shaving and dressing) coupled with seasonal changes and environmental assaults can leave the body feeling dry and looking flaky, scaly.   In the same way we drape our bodies in magnificent fabrics, EstÄ“e Lauder Re-Nutriv Intensive Smoothing Body Creme drapes our skin in luxurious moisture, leaving it feeling intensively hydrated, comforted and protected against aggressors and irritation that can lead to visible signs of premature skin aging.

Intensive Moisturization

The secret to Re-Nutriv Intensive Smoothing Body Creme’s amazing moisturization is a lavish combination of superb emollients, including Muru Muru Butter, Shea Butter and Glycerin, which helps replenish the skin’s natural supply of moisture.  A Golden Oil Duet of Jojoba and Malaysian Mango -- especially suited to dry, delicate body skin -- together penetrate the skin’s surface to nurture, moisturize and help lock-in natural hydration, improving barrier function to help prevent further water loss.

At the same time, high-tech Hyaluronic Acid Filling Spheres -- which attract and absorb the body’s own moisture causing them to swell in size within the skin -- help plump the skin, providing immediate smoothness while improving the look of crepiness -- a telltale sign of skin aging. Finally, French Heather Extract, which helps skin boost its natural production of elastin -- a key component of skin’s support structure -- along with Peptide AH-8, which works to help skin boost its natural collagen production, help firm and tighten skin’s appearance, keeping it looking strong, resilient and youthful.

Intensive Comfort

With daily stress and exposure to environmental assaults, our bodies can succumb to irritation.  The rich moisturizers in Re-Nutriv Intensive Smoothing Body Creme work synergistically with anti-irritants, Sucrose and Colloidal Gold -- a liquid gold heralded by ancient Chinese and Egyptian cultures as the “Elixir of Life†-- to visibly calm skin helping reduce the irritation that can contribute to visible premature signs of skin aging.

Intensive Protection

Rounding out the formula are potent anti-oxidants -- Rosemary Extract, Pomegranate and Arctic Red Cranberry -- which grows in the Arctic marshland and accumulates tocotrienols, a subgroup of vitamin E, in its seeds. Tocotrienols exhibit outstanding radical-scavenging activity and are utilized by the skin to fight against different stressors imposed by the environment. Arctic Red Cranberry is also composed almost entirely of essential fatty acids, such as linoleic and alpha-linolenic, which help nourish the skin.

The velvety blanket of luxury found in Re-Nutriv Intensive Smoothing Body Creme leaves an enduringly silky after-feel. Never greasy or sticky, skin feels ultra-comforted and ultra-moisturized, revealing a youthful, radiant glow.