With football excitement in the region reaching fever pitch, BURGER KING® has lined up a thrilling ‘Scratch ‘n’ Score’ promotion in its restaurants across the UAE. Starting June 6th, soccer fans have been instantly rewarded with exciting football memorabilia when they purchase a Go Mega Meal. The promotion runs till the 9th of July.
The festivity will begin when customers visit BURGER KING® stores, where they will be greeted by employees wearing football team T-shirts of football-playing nations. The soccer-themed décor will add to the mood of excitement and celebration. On the purchase of a Go Mega Meal, customers will receive a ‘Scratch ‘n’ Score’ card, which makes everyone a sure-shot winner.
Prizes include football cups and wrist bands from different soccer teams as well as the cool BURGER KING® backpack, mini footballs so customers can practice at home, in addition to mini football radios which will allow them to tune in to all the latest football action from around the world. The football magic light and flashing football will keep young and old fans entertained.
Commenting on the promotion, Mr. Yasser Abdel Azim, Marketing Manager, BURGER KING® UAE, stated, “Football is a sport which attracts fans of all ages, and we are proud to bring the universal thrill of the game to our customers. The energy and excitement surrounding our latest promotion will ensure fond memories of the BURGER KING® experience.”
About BURGER KING® Middle East
BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 160 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING® system operates more than 11,100 restaurants in all 50 states and in more
than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants
are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company’s Web site at <http://www.burgerking.com>.
Certain statements made in this news release are forward looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Registration Statement on Form S-1 under the caption "Risk Factors."
