Dubai Fashion 2010 promises an evening of unforgettable fashion élan as it showcases the latest collections of renowned fashion and accessories brands as presented by Dubai’s most revered style icons on February 27 at the Arena Ballroom of the Madinat Jumeirah.
One of the most awaited events of the annual Dubai Shopping Festival, which is now in its final week, Dubai Fashion 2010 gathers the city’s crème de la crème for a chic night of fashion flamboyance, and high end fun.
“Since its inception in 2003, Dubai Fashion has been instrumental in positioning the emirate as a premier destination for top international designers and brands to showcase their latest collections as they are presented in the West, enabling Dubai fashionistas to keep pace with the latest style trends,” said Laila Suhail, Chief Executive Officer, Dubai Events and Promotions Establishment.
In previous editions, Dubai Fashion has presented only the best of the best, featuring both haute couture and prêt-a-porter collections by the biggest names and brands in the fashion world, such as Christian Dior, Christian Lacroix, Emanuel Ungaro, Jean-Paul Gaultier, Givenchy, Sonya Rykiel, Kenzo, Valentino, Barbara Bui, Stephan Roland & Stella Cadente, and John Galliano.
This year, Dubai Fashion once again puts the spotlight on top designers from noted luxury fashion retailers Etoile La Boutique, a multi-brand fashion house that represents a number of globally renowned high-end designer brands ranging from the long-established iconic names of fashion to the emerging new generation of brands that are building the trends.
“As part of the Etoile Group’s vision to be a leader and trendsetting ambassador in the fashion business, we set up Etoile ‘’La boutique’’ as a novel luxury retail concept to meet the needs of Dubai’s fashion elite and an upcoming generation of new fashionistas. Dubai Fashion 2010 is an excellent platform to reach out to our clients and show them the latest style trends, and so we are looking forward to participating in this event,” said Ingie Chalhoub, President and Managing Director, Etoile Group.
Fashionistas will find in Etoile La Boutique premium fashion brands which include Alessandro Dell'Aqua, Antonio Marras, Cher Michel Klein, Hussein Chalayan, Lie Sang Bong, Sharon Wauchob and Trash Couture, as well as the latest collections of fashion icons Valentino, Christian Dior, Karl Lagerfeld and Azzaro.
And for the second consecutive year, Saks Fifth Avenue is taking part in this prestigious event which culminates the end of a month of fashion and shopping festivities and promises to deliver a unique and exciting show. One of the world’s pre-eminent specialty retailers, Saks Fifth Avenue is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and home furnishings, and the first-rate fashion expertise and the exemplary client service of its associates.
Saks Fifth Avenue will be presenting the latest collection from top designers such as Dolce & Gabbana, Antonio Berardi, Marc Jacobs, Viktor & Rolf, Narcisso Rodrigues, Yigal Azrouël, Christian Louboutin, Michael Kors, D&G, Manish Arora, Diane von Furstenberg, Albino, Manolo Blahnik and Robert Rodriguez.
“We are delighted to have been invited again this year to participate in this highly prestigious fashion event. At Saks Fifth Avenue we pride ourselves by offering our customers distinguished and sort-after brands, which, combined with our fashion knowledge and expertise makes us instrumental to the rapid development of Dubai as a fashion capital of international standing; being part of Dubai Fashion 2010 maintains our reputation as a force at the forefront of fashion in the region and one which we are proud to be a part of,” said Carla Daaboul, Marketing Manager, Saks Fifth Avenue, Dubai.
Finally, the evening’s highlight promises a spectacular showcase from Korloff, the celebrated fine jewellery brand from Paris, featuring a breathtaking show of the brand’s most exquisite collection of necklaces, rings, bracelets and timepieces for the most sophisticated of consumers. For its collection, Korloff Paris incorporates it black and champagne diamonds along with mother of pearl and clear diamonds. The stunning jewellery pieces will be presented along with clothes provided by Sauce to be followed by the haute couture gowns created by Ayesha Depala.
“This is the first time that Korloff will be participating in Dubai Fashion.Being the highly prestigious event that it is, attended by Dubai’s cream of the crop, we’re delighted to participate and be associated with an event of this stature. It is a great honour to be doing the finale show,” said Katia Abou Samra, owner, Korloff.
With its impressive line up of designer collections, Dubai Fashion 2010 promises to be the fashion event of the season. This year’s show is supported by P&G Beauty with Max Factor make-up artists and Braun hair stylists creating the right looks that stylishly complement the haute couture collections presented by the world’s hottest fashion designers.
