The Ferrari California was at the heart of Emozioni in Pista, the annual track day organized by Ferrari Middle East and Africa Branch in cooperation with Alfardan Sports Motors Company, the official importer of Ferrari and member of Alfardan Group.
The event, enhancing the real feel of Ferrari’s legendary road-going and racing sports performance, was dedicated to the guests of Alfardan Sports Motors Company and held at the Lusail International Circuit, in Qatar.
Emozioni in Pista started with a presentation of the Prancing Horse past, present and future, portraying the Ferrari’s values and legacy. The presentation was followed by an overview of the track highlighting key safety tips and techniques presented by the Ferrari Official Pilota Instructors to enable guests to experience the full performance of their Ferrari within a safe and controlled environment.
Mr. Mohammed Kandeel, General Manager of Alfardan Sports Motors Company said: “Ferrari represents performance, fun to drive and technology, stemming directly out of Ferrari’s longstanding experience, expertise and glory on the road and on track. Alfardan Sports Motors Company and Ferrari, through such event, enhance this expertise passing it on to our clients.”
Emozioni in Pista and Esperienza Ferrari are the first of a series of the events planned for this year, dedicated to customers and aimed at enhancing their Ferrari experience through safe driving and improved knowledge.
