MBC4 this week announced the finalists of its I Matter competition.
A new initiative for young Arab women, I Matter involves a series of roadshows conducted in Jeddah universities, on-ground discussion-based events and a final competition to select the best entry outlining why women matter in society.
Created specifically to provoke intelligent, relevant and entertaining discussions in forums launched initially in the Kingdom of Saudi Arabia, I Matter reflects MBC4’s commitment to its Middle East audience as a channel known for the latest and best-rated Western entertainment for Arab women.
The I Matter concept will become a permanent fixture for MBC4 through an online I Matter club and ongoing events throughout the Arab world.
Since the launch on 18 November 2006, I Matter has reached more than 5000 female members from all over the Middle East.
