First Gulf Bank (FGB), one of the UAE’s leading financial institutions based in Abu Dhabi, has enhanced its partner network to offer its Platinum credit card customers even more appealing travel and leisure value-added features.
“We have enhanced our partner network to include features that our Platinum customers will personally benefit from, with the aim of providing real value and increased convenience at their fingertips” said Girish Advani, Head Marketing Credit Cards, First Gulf Bank.
The Platinum credit card, aimed specifically at the country’s upwardly mobile segment, now offers further value added benefits for customers. These include fuel cash back, reward redemptions at malls and entertainment centres across the UAE including Abu Dhabi Mall , Wafi City, Mall of the Emirates, Lamcy Plaza, Sahara Center, Manar Mall, Ski Dubai, Wild Wadi and many more.
FGB also offers card holders exciting discounts at Dubai Creek Golf & Yacht Club and Emirates Golf Club through the complimentary Golf Fee card. This further complements existing golf offers with Jebel Ali Golf Resort & Spa and the Abu Dhabi Golf Club by Sheraton along with the 2,400 golf clubs around the world.
“We’ve identified golf as one of the increasingly popular leisure pastimes of our target segment, and believe our customers will appreciate the prestigious alliances we have forged with global premier golfing and hotel establishments via International Golf Fee Card,” said Advani.
An exclusive partnership has been signed with UAE-based Sharaf Travel to provide exciting offers for our customers. “With over 11 retail outlets across the UAE, Sharaf Travels allows our customers better access to flight bookings and superior service,” added Advani.
FGB Platinum card holders can avail complimentary airport lounge access, Basic Meet and Assist Services across Dubai and Abu Dhabi Airports, 0% Instalment Plan as well as E-Gate card on travel purchases. Free valet parking in Dubai with Valtrans Valet Service is also offered.
The Platinum Card is the latest offering in a series of niche credit cards from FGB.
The card was successfully launched earlier this year with a sleek and minimalist design. With a desert backdrop, the card is the first in the region to be available in both black and pearl white. The cardholder can alternate colour between different events or day or night, making it the only card in the market that can be swapped to match the holder’s mood.
FGB has recently launched a new value added offer for its credit cards customers as an addition to First Rewards, FGB’s highly popular rewards programme. The programme allows for redemption of reward points against talk time bills of Etisalat and du, in addition to utilities such as DEWA, SEWA, ADDC, AADC, E-vision, Pehla, Showtime, Orbit and RTA.
Issued in Visa and MasterCard versions, FGB’s Platinum Cards are globally accepted at over 28 million establishments in 210 countries.
Applications for FGB’s new Platinum Credit Card are accepted at any of its 14 branches Emirates-wide or by calling 600525500
About First Gulf Bank:
First Gulf Bank (FGB) is one of the largest equity based banks in the UAE with shareholder equity at AED 9 billion at end 2006. Headquartered in Abu Dhabi, FGB was established in 1979. FGB provides financial services across the UAE with a wide distribution network of branches in different business and industrial areas. The bank offers a variety of financial services in Corporate Banking, Treasury and Investment, and Retail Banking Services. The bank focuses on providing financial services and solutions to different target groups in the market like private and public institutions and retail customers.
With a philosophy of making a difference in every sector it serves, FGB provides and optimises value to its shareholders, customers, and employees. The bank's core purpose is to be a world class organisation maximising value for all stakeholders. Its belief in innovation, quality, customer service, team spirit and integrity has led the bank to tremendously expand its business operations over the last three years, increasing its profits and shareholders' earnings.
Fitch Ratings has affirmed the bank's ratings at Issuer Default 'A' with stable outlook, short-term 'F1', individual 'C' and support '1'. The individual ratings reflect FGB's sound capitalisation, growing franchise and good profitability and liquidity. FGB's results for 2006 showed an improved performance with reported net income of AED1.5billion, equating to an average return on equity of 18.3%. The bank benefits from increased opportunities in the UAE to grow its loan book and fee income.
For more information:
http://www.fgb.ae/.
