First Japanese fruit gift shop in Dubai opens its doors

Published September 28th, 2009 - 10:18 GMT
Oishii Nippon (A Taste of Japan), the first dedicated store in Dubai selling premium Japanese fruits, officially opened its doors today on the ground floor of the Jumeirah Center, under the management of Fit Fresh L.L.C.
The grand opening ceremony of the store was hosted by Kenji Saito, Acting Consul General of Japan, and was attended by several dignitaries. The ceremony included a fruit tasting session for all attendees.
Launched by Japan’s Ministry of Agriculture, Forestry, and Fisheries (MAFF) as part of a major initiative to promote premium Japanese food products in the Arab region, Oishii Nippon is administered by Kintetsu World Express Sales (KWE), and supported by Zen-Noh, National Federation of Agricultural Co-operative Associations.
The first store of its kind in Dubai, Oishii Nippon is distinguished not only for selling premium Japanese fruits that have a host of healing properties, but also for the unique way they are sold, in a finely crafted traditional Japanese gift basket known as Furoshiki. “With the opening of Oishii Nippon in Dubai, people now have a new and healthy option when it comes to fresh fruits, whether for personal consumption or as an interesting gift,” said Dennis Selva, General Manager of Fit Fresh L.L.C.
Emphasising the innovative fruit cultivation techniques of Japan, Kenji Saito stated that Japanese fruits were reputed the world over for their delicious taste and natural goodness, and added that the opening of the new store provided the people in Dubai and the UAE an opportunity to savour the subtle flavours of these all-natural products.
Mr. Junichi Takeuchi, Director for the Export Promotion Office of MAFF, said, “Japan’s favourable agricultural conditions, sophisticated production techniques and careful nurturing processes give Japanese fruits a natural edge when it comes to quality, and Oishii Nippon’s range of products epitomizes the superior quality standards of Japanese fruits.”
In ancient Japan, fresh fruits were given as gifts by nobility in specially designed Furoshikis, which were originally used to wrap treasure and hence the practice of giving fruits in Furoshikis rose among the noble class to symbolize their importance and respect for the recipient.
Japanese fruits are known for having the highest sugar content among fruits worldwide, making them extremely delicious and juicy. Furthermore, their exceptional quality is maintained through the careful supervision and monitoring of every stage of cultivation.

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