Formula One Embraces Forum Middle East

Published February 14th, 2008 - 01:11 GMT

Formula One's team bosses have thrown their support behind the inaugural Motor Sport Business Forum Middle East and will  take  major roles in the event on  1-2 April 2008. Ron Dennis, Frank Williams, Nick Fry, Christian Horner and Colin Kolles have all confirmed their participation in the high-profile conference programme.

Ron  Dennis, Team  Principal  of Vodafone  McLaren  Mercedes  and  Chairman  and CEO  of  McLaren
Group, will be giving a Keynote Address. He said:

"Everyone connected with Vodafone McLaren Mercedes, and all who work in and with the McLaren
Group,  in   which   the   Bahrain   Mumtalakat   Holding  Company   is   an   active  and  enthusiastic
shareholder,  is  immensely  excited  about  the  many  opportunities  that  the  region  offers.  I'm
therefore delighted to have been invited to deliver a keynote address to the inaugural Motor Sport
Business Forum Middle East."

The second day of the Forum will open with a prestigious question and answer session involving
AT&T  WilliamsF1  Managing  Director  Sir  Frank  Williams,  Honda  Racing  CEO  Nick  Fry,  Red  Bull
Racing team principal Christian Horner and Force India F1 managing director Colin Kolles.

The Middle East Forum, which will be held at the Bahrain International Circuit, the Home of Motor
Sport in the Middle East, in the run-up to this year's fifth running of the Gulf Air Bahrain Grand
Prix, has raised enormous interest throughout the region with a prominent line-up of guests and
speakers. It  represents the first  time  the event  has taken  place outside its  traditional  home in
Monaco and marks the increasing prominence of the Middle East in the global motor sport industry.

Delegate and exhibitor spaces have started to fill up and the impressive speaker attendance has
stirred up a huge amount of interest in the event. Regional companies across the Gulf nations have
already  shown  strong  support,  including  Union  Properties  Dubai,  Mubadala,  Abu  Dhabi  circuit,
Qatar   Investment   Authority   and   Arcapita.   In   Bahrain,   institutions   include   the   Economic
Development Board, Mumtalakat, Gulf Finance House and Gulf Air.

Talal Al Zain, Chairman of the Bahrain International Circuit, said:

"This Forum is the first of its kind in the Middle East and we are delighted that so many companies
from around the region are taking part in this opportunity. Like the Monaco version of the Forum,

we have  gathered  a super  line-up  of  speakers  and I  think  that  has provided enormous  pulling
power to generate interest from these companies as well as from those further afield.

"The  Middle  East  has  a  large  and  vested  interest  in  the  motor  sport  industry.  It  is  a  major
marketing platform and is a catalyst for creating greater awareness and profile the world over. Our
agreement  with  IM2  to  host  the  Forum  gives  us  a  significant  networking  opportunity  where
business interests can be developed amongst an elite motor sport and business delegation."



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