Fortune Promoseven made advertising history by becoming the first agency from the Middle East to win two Gold and two Silver Lions in the same year. At the 55th Cannes Lions International Advertising Festival held in France, the agency walked away with a Gold and Silver in the Press category, a Silver in the print category and a Gold in the Outdoor category. Fortune Promoseven also had the highest number of campaigns shortlisted amongst agencies from the region, with over 30 pieces of work chosen by the Cannes judges.
“Our victory in Cannes is a step towards consolidating our plans to reinforce Fortune Promoseven’s position as both a creative and effective force in the MENA region,” said Fadi Salameh, Network President and Chief Executive Officer, Fortune Promoseven. “Our agency serves many multinational brands as well as a large selection of the region's best local brands, the acknowledgement we've received for our wins from our Clients, network offices and our peers in the industry is great. It is a big milestone in the history of ME advertising and it definitely is a sign of the years ahead for Fortune Promoseven as a network.”
Akram Miknas, Chairman, Promoseven Holdings said “No one understands the Middle East like we do, we’ve been around for 40 years and during this time our business has expanded across the region. Today our size, reach and staff strength has become our competitive advantage. International recognition such as the recent Cannes wins goes to prove that as an agency, we are a contemporary and on par with global standards, our work is cutting edge and winning us global accolades. At the end of the day, it is not about how old you are, it’s how young you can be...”
The Cannes festival is the most prestigious international event of its kind and each year for a fortnight Cannes turns from the playground of the rich and famous to a playpen for the world's most talented creative minds.
