Fujitsu Sees Robust Middle East Market Demand in 2010 for Dynamic Infrastructures as well as Managed Services

Published March 17th, 2010 - 09:45 GMT

Fujitsu Technology Solutions is urging companies across the Middle East region to maximize their current IT investments by investing in technologies that react to changing business conditions quickly, smoothly and efficiently.

At a roundtable discussion organized in Dubai, Mark Wilson, Senior Vice President, MEA and India for Fujitsu Technology Solutions, outlined the current state of the Middle East’s IT market, and key trends driving technology adoption such as cloud computing and green IT. He stated that Fujitsu sees two primary opportunities in the Middle East – companies interested in deploying ‘Dynamic Infrastructures’ that are tailored to fit their business’ changing strategies and priorities, and a more managed services approach for companies who prefer a seasoned IT partner to host and administer their IT environment.

“One of the benefits of the economic downturn is that IT has become a much more business-focused process, as even the most solvent enterprises need to demonstrate almost immediate return on investment. The adoption of dynamic technologies as well as the move toward more environmentally-friendly solutions in the Middle East are primarily being driven by cost-savings and efficiency benefits,” said Mark Wilson, Senior Vice President – MEA and India, Fujitsu Technology Solutions.

Fujitsu Technology Solutions currently boasts of world-class technology offering and positions itself as a complete end-to-end IT provider, offering infrastructure products, services, solutions, and managed services.

Drawing parallels to other IT markets, Wilson highlighted Fujitsu’s expertise in providing businesses managed services. “A growing number of businesses in South Africa and India are opting for this alternative delivery model, as it drastically drives down cost of ownership, yet ensures efficiency, and business continuity,” he said. “Businesses in the Middle East tend to consider IT infrastructure as assets and the concept of managed services is still in its infancy in the region.”

Wilson discussed the acceptance of cloud computing models among businesses in the Middle East. He stated that although the buzz around cloud computing had reached its highest level last year, implementation of cloud services had not taken regional industries by storm yet. “Although businesses are still trying to ascertain the risk and benefits involved in cloud computing, it could still be a while until they are comfortable with having their data hosted on a cloud. Cloud computing is still emerging in the region and enterprises still need to better understand and be educated on the real benefits and the best way to use the technology,” said Wilson.

Wilson also stressed the urgency for businesses in the region to reduce their carbon footprint and adopt green initiatives in their technology deployments. “In recent years, we have accelerated our green IT initiatives in the region by combining the strengths of our worldwide operations and leveraging our technological expertise and environmental program experience,” said Wilson. “We are encouraging business to contribute to the creation of a more sustainable environment for future generations.”

As part of this expansion, Fujitsu has created new global targets for the Green Policy Innovation program, aiming to reduce CO2 emissions worldwide by more than a cumulative 15 million tons over the fiscal 2009-2012 four-year period. The global expansion of the program will help customers reduce their environmental footprint while serving as a pillar of the company's medium-term environmental vision, Green Policy 2020.

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