Fusion unveils the next step in VoIP evolution

Published January 14th, 2007 - 11:57 GMT
Al Bawaba
Al Bawaba

Fusion Telecommunications International, Inc. (AMEX:FSN), a global Internet telephony provider, announced the launch of Mobilink, a revolutionary new service that enables subscribers to access its retail Efonica VoIP services from their mobile phones, without Internet access or special software.

Mobilink allows subscribers to enjoy the low cost and excellent quality of VoIP from their mobile phones. Subscribers simply dial an access number, which automatically authenticates their Efonica member status and allows them to call virtually any number in the world, at savings of up to 80 per cent compared to their mobile carriers. This service is also available from landline telephones.

Mobilink is currently available to US subscribers and will soon be introduced in Middle Eastern countries where Efonica’s services are accessible. An important Mobilink feature allows users to call any in-network Efonica subscriber worldwide for free by simply dialing ‘10’, the Worldwide Internet Area Code™, prior to the registered phone number of the called party.

Consumers can subscribe to Mobilink by visiting Efonica’s website at www.efonica.com and completing an easy registration process. Subscribers to Mobilink also have access to Efonica’s full suite of VoIP solutions.

“Fusion is excited to offer this unique new service, which allows every Efonica subscriber, even those with only the free service, to receive calls on Efonica from mobile and landline callers anywhere in the world.

We believe that offering a free in-network calling option will significantly increase savings for subscribers making international calls,” said Roger Karam, President of Fusion’s VoIP division and CEO of Efonica.

“Mobilink brings the benefits of VoIP to a wider range of consumers who use mobile phones as their primary communications device, and allows them to retain their usual calling habits while offering excellent quality and cost savings. With this new service, Fusion is taking another step at bringing families, friends and business associates closer together,” added Karam.

Efonica’s Mobilink service incorporates Fusion’s patent-pending Worldwide Internet Area Code, which makes VoIP calling simple. The Internet Area Code allows subscribers to dial a ‘10’ before an Internet phone number to call other subscribers in-network for free, eliminating the need to introduce complicated or confusing new dialing patterns.  Efonica subscribers are able to use their existing landline or mobile numbers as their Internet phone numbers.

Efonica’s products and services are designed to work on wireless, broadband and dial-up Internet connections, and, with the launch of Mobilink, are now available even without Internet access. Subscribers can call each other from any combination of PCs, Internet phones, analogue phones with a SIP adapter, and any landline or mobile phone using an access number.

About Efonica:
Efonica is a leading provider of high quality and low cost VoIP (Voice Over Internet Protocol) services that are revolutionising the industry with the introduction of the Worldwide Internet Area Code. With its main offices based in Dubai Internet City and New York, Efonica caters to the needs of the global consumer. Benefiting from its services are residential and corporate clients, telecommunication services resellers, and Internet Service Providers. With the cooperation of its in-country partners, Efonica has successfully established a presence in new markets in the Middle East, Africa, Europe, the Americas and the Indian Subcontinent.

To ensure outstanding voice quality, Efonica uses its own network and infrastructure as well as solid partnerships with numerous global carriers. Efonica services range from PC to Phone and Direct Phone to Phone, broadband phone solutions as well as a unique feature: the Web Activated Phone to Phone.

Efonica's multi-service back-office supports Private Label programs such as billing, operations management, technical assistance, and marketing support. Efonica also provides a range of hardware solutions varying from computer related to stand-alone devices that enhance Internet Telephony services.

Statements in this Press Release that are not purely historical facts, including statements regarding Fusion's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. All forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from the plans, intentions and expectations reflected in or suggested by the forward-looking statements. Such risks and uncertainties include, among others, introduction of products in a timely fashion, market acceptance of new products, cost increases, fluctuations in and obsolescence of inventory, price and product competition, availability of labor and materials, development of new third-party products and techniques that render Fusion's products obsolete, delays in obtaining regulatory approvals, potential product recalls and litigation. Risk factors, cautionary statements and other conditions which could cause Fusion's actual results to differ from management's current expectations are contained in Fusion's filings with the Securities and Exchange Commission and available through http://www.sec.gov.

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