A unique mix of fashion and technology will take centre stage at this year’s Consumer Electronics event, as GITEX TECHNOLOGY WEEK unveils its first-ever ‘Gadget Glam’ show.
In partnership with T3 Middle East and sponsored by HP, this original showcase will provide audiences with a glimpse of brand new consumer technology products, infusing the show with a fresh concept designed to capture the attention and imagination of visitors.
Comprising of two distinct highlights, Gadget Glam will include both the ‘Gizmo Showcase’ and ‘Tech Walk’ fashion show, promising to captivate early adopters and trendsetters alike.
Displaying the latest in consumer technology, the Gizmo Showcase will focus on technological advances and product innovations, while shining the spotlight on up-and-coming brands that are creating a buzz within the industry.
Complementing the showcase is the Tech Walk fashion show, which will provide a rare glimpse of some of the most highly anticipated products not yet launched in the market. Magnified by a giant screen, Tech Walk will showcase a variety of cool gadgets against the backdrop of a lively catwalk.
“A creative new feature at this year’s dedicated Consumer Electronics event, Gadget Glam will amaze our tech-savvy visitors with the exciting line-up of cutting-edge consumer gadgets and product releases on display,” said Helal Saeed Al Marri, Director General of the Dubai World Trade Centre (DWTC), organiser of the show.
As one of the fastest-growing consumer electronics markets, Middle East consumers are embracing the digital future and quickly adopting the latest consumer electronics trends, including integrated products widely considered the wave of the future.
The new event is set to become the launching-pad for some of the most innovative consumer technology innovations to hit the market, as major consumer electronics distributors look to transform the latest market trends into the ‘next big thing’.
"HP is proud to be sponsoring the Gadget Glam technology event at GITEX TECHNOLOGY WEEK, which will recognise HP's strong brand and its innovative, reliable products being brought to the market,” said Anil Kumar, Consumer and Commercial Category Manager, Personal Systems Group, HP Middle East.
Amongst the advanced technology to be demonstrated during the showcase are some of the most unconventional and avant-garde mobile phones, MP3 players, HD Cameras and LCD’s ever to be witnessed in the Middle East.
GITEX TECHNOLOGY WEEK will run from 8-12 September 2007 at Dubai International Convention and Exhibition Centre (DICEC) featuring three dedicated industry events: GITEX Business Solutions, GULFCOMMS and Consumer Electronics, and will be held in association with GITEX Shopper, which takes place from the 6-12 September 2007 at the Airport Expo Dubai.
Participants can pre-register for the exhibition online at www.gitextechnologyweek.com
