GULF AIR OFFERS EXCITING GOODIES FOR CHILDREN

Published February 27th, 2006 - 02:27 GMT
Al Bawaba
Al Bawaba

Children travelling on Gulf Air will now get a special treatment on board!

Gulf Air has just launched a new range of interesting goodies, games, toys and, a specially-designed children’s meal to make their journey more entertaining and engaging.

Complementing Gulf Air's award-winning Sky Nanny service, the new range of goodies have been compiled with guidance from members of the Sky Nanny team and exclusively designed for Gulf Air.

The goodies, available on long and medium-haul flights, come in two types of packages to suit two age groups of children, those aged between three and five and, those between six and 10 years.

"We came up with these products with a specific idea – to bring in more life and fun for the children while on board," says Gulf Air Vice President Marketing and Sales Danny Barranger.

“Children are the most challenging customers to please and we will make every effort to offer them an enjoyable and memorable travel experience. We would like children to leave our flights with faces full of smiles."

The goody bag for the younger group contains a camel-soft toy, an activity book, crayons, a memory game, a sticker book, a cap and a postcard.

Children aged between six and 10 years, will get a pack containing camel-soft toy, a pair of sunglasses, a Lego game, a wallet, an activity book, a 3D puzzle, a 'Magic Match' puzzle, a pencil and a cap.

Children travelling on short-haul flights will not be disappointed. They will also be offered a variety of interesting items such as crayons, colouring books and more to keep them engaged during the flight.

The meals, available on all flights, come in specially-designed and brightly-coloured packaged Sky Meal boxes.

Youngsters aged 12 and under (or their parents), will be able to choose from a choice of two menus on every flight - either their usual meal favourites, or healthier options usually selected by mum and dad.  (Special meal menus remain available for pre-order.)

"We have done extensive market research before introducing these products. We launched the kiddy meal after successful test-marketing with scores of children, aged between 3 and 12 years, from different backgrounds," says Gulf Air Head of Inflight Services Michael Kent.

"I am sure the specially-created mini-snacks and loads of tiny treats like chocolates will be an instant hit among the little ones."

About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline’s network stretches from Europe to Asia and covers 50 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air’s ’smart airline, successful business’ vision.

International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline’s innovative and high quality products and services: These include:
• Best Onboard Catering in First and Business Class (Skytrax World Airline Catering Awards 2005)
• Best designed in-flight magazine (American Creativity Awards,2005)
• Middle East Leading First Class Airline (World Travel Awards 2005)
• World’s Leading Airport Lounge (World Travel Awards 2005)
• Middle East & North African Platinum Best Airline (MENA Travel Awards 2004
• Most Improved Airline (Skytrax Awards 2004)
• Middle East First Class Airline (Arabian Business Awards)
• Best new product launch for in-flight services (PAX international Readership Awards)
• Best First Class Onboard Food (Skytrax Food Category 2004)
• Best Business Class Check-in (Skytrax Check-in Category 2004)
• Middle East region’s best airport restaurant for its restaurant in Bahrain International Airport lounge (PAX International Readership Awards 2005)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2006

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