Published August 28th, 2005 - 12:26 GMT

TRACCS, one of the fastest growing Public Relations networks in the Middle East, has been appointed by the Gulf Business Women's Committee as the regional PR agency to organize, implement and manage the Second Annual Gulf Business Women's Committee Forum that will be held in Jeddah in cooperation with the Jeddah Chamber of Commence and Industry on November 21-23, 2005. The Gulf Businesswomen's Committee Forum is a specialized meeting point for targeted female Gulf nationals that include businesswomen, young entrepreneurs and would-be graduates.

The forum will be held for a period of 2 days and will include specialized sessions and workshops that tackle issues facing the Gulf businesswomen's community and the means to expand their work status and opportunities. Over 400 women from across the Gulf are expected to attend with some 5 universities from the region pledging their support and interest in exposing their soon to be graduates to such an event.

'We are pleased that the 2nd Annual Gulf Business Women's Forum will be held in Jeddah and in cooperation with the JCCI', stated Dr. Rawda Al Mautawa, Chairperson of the Gulf Business Women Committee. "We have been given the full support of the Jeddah chamber and we look forward to bringing the necessary support and expertise to our target audiences in the Gulf via such a conference to be held for the first time in Jeddah."

Sarah Al Ayed, TRACCS Vice-President commented, "It is both a privilege and an honor to be appointed by the Gulf Businesswoman's Committee as their regional PR agency and organizer for the upcoming forum. The Committee represents one of the most influential businesswomen in the region and is a great aspiration to many young women in the Gulf. TRACCS is an agency that prides itself on its Gulf origins and has a deep understanding of the various regional market sensibilities.  We truly believe that this collaboration with the Gulf Businesswoman's Committee will prove to be valuable to an organization that is dedicated to promoting the advancement of women in the workplace."

The Gulf Businesswomen's Committee was formed under the umbrella of the federation of the GCC Chambers of Commerce and Industry to oversee the implementation of the recommendation of the 1st Economic forum for Gulf Businesswomen that took place in Muscat, Sultanate Oman September 2004. It is founded on the vision of "maintaining the pioneering role of Gulf Businesswomen, expressing their ambitions, meeting their requirements and providing them with the services they need to bolster their role and effective part in supporting the Gulf economy and promoting the region as a top- class economic center.

Trans-Arabian Creative Communications Services (TRACCS) was founded in Saudi Arabia in 1997 as Saudi Creative Communications Services (SACCS). The TRACCS network is one of the largest in the Middle East with 90 professionals working in 11 countries throughout the Middle East and a client list that includes Procter and Gamble, Novartis Consumer Health, Jeddah Economic Forum, Electrolux, Supreme Commission for Tourism of the Kingdom of Saudi Arabia, Visa International, Master Foods Middle East, Bank Al Bilad, Misr International Bank, Zurich International Life, Swiss Tourism Board, International Turnkey Solutions and BUPA Middle East among many others. TRACCS is affiliated to Cohn & Wolfe Worldwide, one of the world’s largest and most respected public relations networks.


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