high-flying infiniti sets luxury standards
Launch of three new models to meet increasing GCC demand
Infiniti, the Middle East’s fastest-growing luxury automotive brand, revealed exponential growth of 200% in September 07 over the same period last year.
Market share is growing by a steep double-digit rate annually, particularly in the UAE and Saudi Arabia, reflects a world-wide surge in Infiniti popularity.
Speaking at the Dubai Middle East launch of the three new Infiniti models, EX35, G37 coupe, and M35 sedan, Corporate Vice President Gilles Normand informed his guests that he expects sales to keep growing at the same phenomenal rate.
“Infiniti has changed the world of luxury automobiles forever”, said Normand. In the United States, the brand has grown to be a major player with a growing line-up of award-winning vehicles. The Infiniti Middle East line up has now matched the US range.
Infiniti is more than merely a company that makes cars. An organisation rooted in a passion to create automobiles with significance beyond their physical presence. Infiniti is a globally-recognised luxury auto brand with a unique vision – one that is bold, vibrant and distinctive.
“Infiniti makes a more personal statement designed to attract buyers with a similar vision, buyers who thrive on experience, rather than status alone,” Normand explained.
“There are two words at the core of Infiniti’s distinctive identity: graceful strength. Graceful strength is multi-dimensional,” he said. “It describes a rich, deep, authentic experience in both performance and refinement.”
In action, graceful strength is supported by three brand pillars: peace of mind, hospitality and driving pleasure. Together they provide structure and direction through every design and engineering decision, every customer interaction and every way in which an Infiniti driver engages with the brand.
“Infiniti is now represented in 15 markets including the GCC. As our line-up of vibrant vehicles continues to grow – from five models in our fiscal year 2005 to eight in fiscal year 2007 to 10 models in fiscal year 2010 – we expect sales to more than double, exceeding 10,000 units per year,” Normand ended.
