HP Middle East Personal Systems Group appoints new Country Manager for Saudi Arabia

Published November 25th, 2007 - 12:14 GMT

HP Middle East today announced the appointment of Khaled Hejazi as the new Country Manager of Personal Systems Group (PSG) to lead its operations in the Kingdom of Saudi Arabia.
Based in Riyadh, Hejazi’s main priorities over the next six months will include delivering the highest quality service to HPs partners and customers and the development of key strategies that will enable partners to grow. He will also focus on strengthening partner relationships in the region, to help increase awareness of the HP PSG brand and its product portfolio.
Serdar Urcar, General Manager, PSG, HP Middle East, said: “KSA is a key market for HP PSG in the Middle East.  With Khaled’s appointment and increasing focus on our partner network, we expect the region to be one of our fastest growing country organizations in EMEA.”
Hejazi’s career with the company commenced in 2000. He served as the Regional Distribution Manager for over three years following which he was appointed as the Country Manager of HPs SPO business in the Kingdom. In this role, he worked with HPs value and volume partners executing their ‘go-to-market’ strategy.
On the announcement of his appointment, Khaled Hejazi commented, “The market in KSA is at a strategic inflection point in the development of the IT industry.  Customers and partners are looking for vendors with deep industry expertise, in-depth technology understanding and end-to-end, standards-based services. Today, HP PSG is well positioned to capture this opportunity and my goal is to take us to the next level of growth by maximizing effectiveness and maintaining our leadership position in the region.”
HP Personal Systems Group offers a leading portfolio of consumer and commercial products including notebooks, desktops, workstations and handheld devices. HP Middle East will continue to drive standards-based computing to all segments and across all product ranges.
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended October 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me

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