HP Middle East today announced that it has been awarded the prestigious ‘Red Dot’ award for product design for the HP Pavilion dv6000 Entertainment Notebook PC. This international honor goes to products with a particular sophistication and innovative design, awarded by a jury of experts.
The HP notebook PC feature the new HP Imprint finish – a refined, high-gloss coating with a unique, inlaid design. Using an advanced molding technique, often used for cell phone casings, cosmetic packaging and luxury car interiors, the HP Imprint process provides a durable finish with a fashion appeal.
This fresh design and personal style contributed to the judges’ decision, for which key criteria included innovation, functionality, ergonomics, durability, ecological compatibility and clarity of function.
The ‘Red Dot’ awards ceremony will take place on June 25, 2007, in Essen, Germany. Following the ceremony, the HP notebook PC will be exhibited for one year in the Red Dot design museum in Essen, the largest exhibit of contemporary design worldwide.
“As the only PC maker who invests significantly in research and development, our products meet customer needs both in performance and style,” said Achim Kuttler, vice president, Personal Systems Group Consumer, HP Europe Middle East and Africa. “We are very pleased to receive this award, recognising the outstanding design quality of our products.”
For further information: www.red-dot.de
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
