Reiterating their global commitment to environment issues, Iberotel has announced that the Miramar Al Aqah Beach Resort will implement green policies across all its operations. The five-star property in Fujairah is the hotel and leisure group's first offering in the UAE, with launch imminent in the last quarter of 2007.
Announcing details of the groups' global green policy, and its implementation across their activities and operations in Fujairah, Ashraf Helmy, Area Business Development Manager, Miramar Al Aqah Beach Resort, said that overall objectives of the programme are to conserve, protect and enhance the environment.
"Our environment pledge and policy is multi-faceted and many-tiered, and it covers almost all aspects of our operations - ranging from the obvious conservation of energy and water, to more select programmes like waste segregation and recycling," he explained.
Energy and water consumption are monitored and controlled diligently at all Iberhotel properties, with strong in-house programmes including a spectrum of meter readings, spreadsheet-based tracking and controls, and there will be no exceptions in Fujairah.
"We are also finalising plans for a desalination plant to be located on the property that will treat consumed water, and recycle it for use in gardening. Likewise, waste water will be used for irrigation," he added.
One of Iberotel's most successful programmes around the world, and ready to be implemented in Fujairah, is that of waste management, where all waste – paper, natural fabrics, plastic, packaging, chemicals and organic materials - are segregated, recycled and reused to best available combinations.
In addition to upholding and implementing their 14-point green policy, and as part of their conservation efforts, the Miramar Al Aqah Beach Resort will feature a green house, and most herbs required in their kitchens will be grown in the resort gardens.
Helmy said that in Fujairah, Iberotel would also engage the voluntary participation of their suppliers and guests in their efforts to protect the environment.
About Iberotel
Iberotel hotels enjoy first-class beach locations all over Egypt, in Turkey and in Italy. Mostly built in local architectural style, the four and five-star hotels offer a high level of individuality and a stylish atmosphere.
Iberotel’s success story goes back more than 30 years. By providing high
levels of comfort and service, an outstanding and varied cuisine, as well as
high standards of hygiene, safety and environmental friendliness, Iberotel
has acquired an excellent reputation.
All Iberhotel hotels in Egypt and Turkey are 'all inclusive' of full board, snacks, afternoon coffee and cakes, local drinks at meal times and during bar opening
hours, evening entertainment, a broad range of sporting and fitness
activities and a special children’s programme.
Over the past few years, many Iberotel hotels have been the proud winners of the TUI Holly, a coveted annual prize awarded to the best 100 TUI holiday
hotels in the world as chosen by TUI guests.
Iberotel's Green Policy
1. To maintain a continuous commitment to improved environmental practices
2. To comply fully with all environmental laws and regulations
3. To monitor and record our environmental performance relative to our policies, objectives and targets
4. To recruit staff and employees from nearby communities as much as possible
5. To give preference to local products and services as part of our purchasing policy
6. To openly communicate our policies and practices to our employees, guests and interested parties
7. To achieve sound environmental practices across our entire operation
8. To minimise our use of energy, water and materials of scarce supply
9. To minimise the amount of air emissions, wastewater effluent, solid wastes, hazardous materials and noise associated (or pollution generated) machines or products in our operation
10. To educate our guests and staff of sensitive environmental conditions and acceptable activities
11. To invite our guests, suppliers and contractors to participate in our efforts to protect and enhance the environment
12. To work with others in the tourism industry, in public agencies and the community to achieve wider environmental goals
13. To provide all employees with the training and resources required to meet our environmental objectives and targets
14. To annually review and update our sustainability policy
