In line with IBQ’s reputation for delivering added value to its customers through a variety of pioneering initiatives, the International Bank of Qatar (IBQ) today launched its much anticipated - the first entertainment card in Qatar - the VIP (Virgin Important Person)-IBQ Mastercard during a press conference at Virgin Megastore in Villagio Mall.
The launch of the co-branded card follows the formation in June of a strategic partnership between IBQ and Virgin Megastore to serve customers’ growing entertainment needs. This partnership now sees IBQ establish a branch and ATM/Cash deposit machine inside Virgin Megastore and with the co-branded cards, IBQ commits to bring further benefits to its customers.
“The launch of the VIP-IBQ Mastercard signals the further development of a strong relationship with our customers,” said CEO of IBQ Michael H. Williams. “IBQ is dedicated to being more than just a bank for our customers. The VIP-IBQ Mastercard is a stylish and convenient way for customers to get more from their bank and a great opportunity for IBQ to serve the diverse needs and interests of all our customers.”
To appeal to the large base of Virgin Megastore shoppers and entertainment lovers IBQ has developed two lifestyle card packages. The RED offering comes in both pre-paid and credit card options and targets the youth segment, with the BLUE credit card version being aimed at the older but “young at heart” audience. The lead feature of both offerings is the instant discount on all purchases of books, CD’s, DVD’s and games at Virgin Megastore simply by paying with the card.
To ensure all customers can benefit from these great discounts, IBQ and Virgin Megastore have provided an instant issuance facility through the recently opened IBQ kiosk at Virgin Megastore, so that new customers can apply for a card in store and immediately use the card to benefit
The card is the first of its kind to be launched in Qatar and boasts an array of unique features designed to enhance the entertainment experience of cardholders. This includes ongoing promotions and opportunities to win tickets to concerts and other exciting events across the Middle East.
Additionally, a range of special offers and discounts have been added from quality partners. There are currently 20 partners covering the entertainment and lifestyle market, and more will be joining. To complete this package of cardholder benefits, customers will also be eligible to win the prestigious ‘VIP of the Year’ annual major prize.
To kick-start the launch, IBQ is holding a special VIP-IBQ Card promotion giving cardholders the chance to win an entertainment package that includes an LCD screen television, a music sound system, Play Station 3 and a selection of games. From now until December 15th, cardholders will be entered into the exclusive draw and in with a chance to win. In addition, the first 200 subscribers to the card will receive a QR 100 gift voucher to be used at Virgin Megastore.
Nisreen Shocair, President of Virgin Megastore for the Middle East region, added, “Qatar is a very promising market in terms of cultural appreciation and commercial expansion. Our exclusive partnership with IBQ for the VIP program in Qatar is the outcome of a shared vision on the value of individual customer experience and successful relationships. With IBQ’s profound understanding of the market and our global cultural involvement, we are positive our customers will be the true winners in this program.” she adds.
Another feature of this unique lifestyle entertainment card is that every card comes with a free USB flash stick that customers can use to download the latest in entertainment news including video and music clips entirely free and within seconds the Virgin Megastore. Customers will have access to the very latest music and film release information, plus all the news and offers from the partners updated on a monthly basis, enabling them to stay on top of the global entertainment scene.
“The VIP-IBQ Mastercard brings the world of entertainment closer to our customers. Entertainment today is no longer just a take-it-or-leave-it pastime; it is actually a developing lifestyle. As a unique lifestyle card, we are delighted to offer the VIP-IBQ Mastercard as one of our most exciting and pioneering products,” commented Mr. Williams.
In celebration of the official card launch, Virgin Megastore and IBQ guests attended a launch party featuring live entertainment at the Four Seasons Hotel Doha on the evening of November 14th.
Michael Williams concluded. “IBQ is continuing to develop its focus on relationship banking, always seeking to bring a truly personalised touch to the banking experience. The VIP-IBQ Mastercard, Qatar’s first entertainment card, is IBQ’s latest personal touch.”
About the International Bank of Qatar (IBQ)
The International Bank of Qatar (IBQ); a well established and rapidly growing financial institution, previously known as Grindlays Qatar, celebrated its 50th year anniversary in 2006. IBQ today is a joint venture fully managed, with 30% owned, by the National Bank of Kuwait (NBK); the largest bank in Kuwait and one of the leading banks in the Middle East. The remaining 70% is owned by influential Qatari entities, whilst the bank is Chaired by Qatar's Prime Minister and Minister of Foreign Affair's H.E. Sheikh Hamad Bin Jassim Bin Jabor Al-Thani.
Taking half a century of extensive experience in service-based private and corporate banking, IBQ has been and continues to expand its retail banking business with a parallel strategy, based on that experience, which accentuates its high quality service-based approach. IBQ today, offers its customers a full range of retail, private and corporate banking solutions with a strong commitment to excellent quality service, and a focus on building long-lasting relationships. With a total of 4 branches and 9 ATMs located in strategic locations throughout Qatar, IBQ is an increasingly prominent local player that benefits from an international network as a result of its affiliation with NBK.
About Virgin Megastore:
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavour.
