Green Globe the premier worldwide sustainability certification programme for the travel and tourism industry has committed to an energy and environment saving technology developed by Dubai-based Farnek Avireal.
Green Globe International which recently announced a five-year licensing agreement with Farnek Avireal to use the Green Globe brand, has adopted the Hotel Optimizer technology, which can produce savings of up to 20% in energy, water and waste costs, developed by Farnek Avireal, a leading United Arab Emirates and Swiss joint venture which advises companies on how to dramatically cut utility bills.
“Hotel Optimizer was designed for the hotel industry and has achieved remarkable results for companies in the UAE and it deserves a worldwide audience,” said Guido Bauer, CEO Certification for Green Globe. “It is a powerful online system that identifies potential saving in energy, water and waste and can reduce the related costs by 15-20% on a sustainable basis.”
Green Globe is the only recognised certification of its type in the tourism and hospitality industry and more than 800 businesses in 50 countries have so far received Green Globe certification. Twenty tourism properties in the Middle East are currently covered.
Green Globe is branding Farnek Avireal’s Hotel Optimizer as GreenRevMax – for Green Revenue Management – and promoting the product worldwide.
Marcus Oberlin, General Manager of Farnek Avireal, said he was delighted that Green Globe had adopted technology developed in the Middle East for worldwide promotion. “Hotel operators and owners, as well as other businesses, have increased profits by saving on bottom-line costs with this technology, which also substantially reduces their impact on the environment,” he added.
The Hotel Optimizer system tracks and analyses energy use; provides year-on-year comparisons; energy costs per occupied room; a reduction forecast; and seasonal impacts of energy, water and waste. “With the key readings generated by Hotel Optimizer managements have a simple method of setting challenging but realistic annual targets in the areas of energy, water and waste,” said Oberlin.
Potential water shortages are top of most government agendas throughout the Middle East. “Water is the Middle East’s most vulnerable resource, and will become dangerously scarce within decades unless it is radically better managed,” the World Bank said in a development and climate change study released last month.
In the Middle East and North Africa, the world’s driest region, “per capita water availability is predicted to halve by 2050 even without the effects of climate change”, said the report.
Middle East hotels lag behind Europe in terms of energy efficiency and their impact on the environment. For example, in Europe the average hotel produces 3,000 tonnes of carbon dioxide emissions per annum compared with 6,500 tonnes in Dubai.
“Initially, when we first introduced Hotel Optimizer, some hotel managers were concerned about the costs,” Oberlin added. “But those that have introduced the system have achieved a return on investment in less than two years. With the current climate in the industry, supporting sustainability and reducing energy demands in this way makes sound business sense as well as helping the environment.”
The Green Globe programme traces its roots to the United Nations Rio de Janeiro Earth Summit in 1992 and has primarily been used in the travel and tourism industry but is now being expanded to include environmentally responsible businesses in other market sectors.
“Green Globe’s mission is to make sure that travellers recognise exceptional efforts by hotels and other travel businesses that certify with Green Globe and its partners,” said Bauer. “These efforts are reducing pollution, creating wealth and improving the travel experience for all.”
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