introducing estä’e lauder’s most luxurious eye care system ever created

For nearly 50 years, Estēe Lauder has scoured the Earth for the most precious, most sublime ingredients for its Re-Nutriv prestige line of skincare products – sparing no expense in the development of lavish, performance-driven formulas that have since become the gold standard in luxury skincare.
 
In 2005, the mystery and life force of the ocean’s depths produced Estēe Lauder’s finest skincare collection ever: Re-Nutriv Re-Creation Day Creme SPF 15 and Re-Creation Night Creme.  Brimming with extraordinary ingredients and backed by progressive Research & Development, this decadently comprehensive facial “shield against time†system was created to help reduce and protect against the visible signs of skin aging – better than ever before. Re-Nutriv Re-Creation is the ultimate combination of luxury and science.
 
And now, building on the success of Re-Creation Day Creme SPF 15 and Night Creme is Estēe Lauder’s most luxurious eye care system ever created – a formula so innovative, so powerful – seeing is believing. 
 
Introducing Re-Creation Now for the Eyes
 
Re-Nutriv Re-Creation Eye Balm and Re-Creation Night Serum for Eyes unearths some of the world’s most prized ingredients and state-of-the-art technology in the most extravagant treatment formula to bring 24 hours of amazing age-fighting, anti-oxidant protection and deep hydration benefits to the delicate eye area.  Addressing the major concerns from lines and wrinkles to puffiness to dark circles, Re-Creation Eye works around the clock to provide a “virtual shield†against the visible ravages of time for the skin around the eyes. This luxurious treatment for the eyes offers the same performance-driven technology as the original face creme.
 
Re-Creation Eye is built on three key discoveries – including the pivotal role calcium and other minerals play in healthy-looking skin – paving the way towards amazing performance:
 
•         Padina is an unusual sea plant that grows in its own protective, calcified shell.  When combined with other sea-sourced ingredients, padina helps the natural calcium in our skin – responsible for safeguarding the moisture barrier – perform its natural age-fighting tasks better.  Re-Creation’s exclusive padina cocktail helps encourage natural calcium migration from the bottom of the stratum corneum, to the upper layers of the skin, where it helps trigger skin’s natural production of restorative lipids. Skin is stronger, with an improved barrier function for enhanced hydration.
 
•         Minerals have long been heralded as critical to helping sustain healthy-looking skin.  Specifically, they are believed to help skin’s natural regulation of cellular activity, and balance   electrolytes for optimal hydration – among other benefits that help skin resist the appearance of aging.  Re-Creation contains a micronized mineral concentrate – a proprietary blend of 74 trace minerals including magnesium and antioxidants, zinc and selenium – sourced from the remote islands off Okinawa in Japan.  Legends link these minerals to the longevity of inhabitants whose average life expectancy is measured in centuries instead of decades.
 
•         Approximately 2000 feet below sea level around the Hawaiian islands – in what oceanographers call the “Zone of Regeneration†– is one of the last pristine bodies of water on Earth.  With its purity and abundance of minerals, this enriched water is strikingly similar in composition to the human body.  Among its offerings are manganese and copper, which help support skin’s natural collagen, responsible for vitality, smoothness and tone.
 
Amplifying these remarkable ingredients is a complex of antioxidants and rare plant extracts handpicked for their traditional uses throughout history. The result is two extraordinary eye care products, designed to be used together, for 24-hours of hydration, protection, repair and transformation to the delicate eye area.
 
“Re-Creation is Estēe Lauder’s most exceptional eye care system ever created.  The luxurious crème and serum have been specially developed to address every significant concern with respect to eyes -- from crepiness to crow’s feet to dark circles and puffiness in two beautifully synergistic formulations†says Lise Jorgensen, Vice President Skincare Product Development Worldwide.
 
Re-Creation Eye Balm
 
Re-Creation Eye Balm helps deliver essential moisture and superb protection against environmental assaults along with strengthening, smoothing and brightening benefits in a sumptuously hydrating yet absorbent formula.  In addition to a powerful trio of Calcium Technology from padina, micro-minerals and enriched water from the “Zone of Regeneration,†other key ingredients include:
 
Re-Creating Strength
 
•         Centaurium Erythraea Extract – long used in herbal remedies as a digestive aid and tonic, this particular variety is sourced from France, and used for its antioxidant and anti-irritation benefits to help keep skin firm, supple and youthful-looking.
 
•         Siegesbekia Orientalis Extract – helps skin maintain its natural support structure (collagen) to help preserve strength and resilience, delaying the look of skin aging (sagging, lines, wrinkles).
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•         Gold of Pleasure Oil – a cold-pressed, vegetable-derived oil that’s rich in polyunsaturated fatty acids, including alpha-linoleic acid, which contributes to the improvement of skin elasticity, for bounce-back and spring.
 
Re-Creating Brightness
 
•         ADVANCED Dark Circle Technology – Precious Passionflower (Passiflora Incarnata) Extract along with potent anti-irritants, glucosamine and optics help minimize the appearance of dark circles.  Passionflower Extract, sourced both from China and France, helps reduce visible irritation, but extra gently for the sensitive skin around the eyes – contributing an overall brightening effect.
 
Re-Creating Moisturization
 
•         A combination of shea butter, trelahose and marine-sourced hyaluronic spheres work together to deeply hydrate and plump the thin skin around the eye. The spheres act much like a dry sponge when dipped in water, instantly plumping to help smooth lines and wrinkles while helping promote long-term hydration for a more supple, youthful appearance.
 
Re-Creation Night Serum for Eyes
 
At night, the skin moves from a defensive position into repair mode – and is therefore most receptive to absorbing beneficial ingredients. It is also at night that skin loses critical moisture due to high trans-epidermal water loss (TEWL) and needs added comfort.
 
Inspired by the lore of princesses of centuries passed who used  exotic oils in their daily beauty rituals, Estēe Lauder’s Re-Creation Night Serum for Eyes in concert with Re-Creation Eye Balm provides unparalleled replenishment and comfort to the eye area while helping strengthen skin’s natural moisture barrier to boost hydration and minimize TEWL. 
 
This luxuriously silky, deeply penetrating, golden Serum features nine exotic lipids, sourced from remote locales around the world, and specifically chosen to restore, regenerate and rejuvenate the delicate eye area:
 
•         Moringa Oil – sourced from the Moringa tree in Africa which is also called the “Miracle Treeâ€.  Extremely nutrient rich, this oil contains calcium, vitamin C, potassium and iron. It is also rich in vitamin A, copper and unsaturated fatty acids. 
 
•         Acai Butter – extracted from Acai nuts found at the mouth of the Amazon Rainforest. Acai has been heralded for centuries by Brazilian natives as the world’s greatest age-reverser, and prized as an amazing antioxidant –It’s also high in omega-3 fatty acids and amino acids; essential minerals iron, potassium and
 
•         calcium; the B vitamins Thiamin, Riboflavin, Niacin; and antioxidant vitamins C and E.
 
•         Monoi Oil – found in the tropical paradise of Tahiti and created using a 2000 year old “enfleurage†technique in which ingredients are extracted by gently crushing the flowers in pure, refined virgin coconut oil, and then infusing them with the luxurious essence of Tiare flowers. The resulting extract is rich in saturated fatty acids, which contribute anti-aging and skin conditioning benefits.
 
•         Tamanu Oil – a precious oil, found in very small supply in Tahiti, sourced from trees that grow along the ocean.  For centuries, ancient Tahitians used Tamanu oil to help protect and restore their skin.
 
•         Seabuckthorn Oil – grown along the borders of Russia and Mongolia and prized for centuries for its ability to heal wounds.  Seabuckthorn has also become legendary to the Himalayan peoples of Tibet. Local legends speak to the year 12BC when the Greek military discovered that horses, which had been wounded in battle, were healed after wandering through the area known as “Seabuckthorn Jungle†– emerging with renewed strength and shining coats. 
 
•         Argan Oil – for centuries, Argan Oil was a well-kept secret known only to the women of Morocco who use it nourish their skin, hair and nails.  The oil’s anti-aging properties are well-documented – thanks to its high levels of vitamin E and flavonoids – two free radical fighters which help soften the skin.  Argan Oil also helps bolster the skin’s lipid layer while calming and soothing skin.
 
•         Baobab Oil – sourced from the seed of the fruit of the Baobab tree which grows in West Africa and Sudan, this nutrient-rich, golden oil contains alpha and beta carotenes as well as essential vitamins and minerals that help promote skin’s natural surface cell turnover and elasticity.
 
AM Usage: Re-Creation Eye Balm is recommended for use daytime and nighttime use.  During the day it offers superb protection against environmental aggressors implicated in skin aging, along with brightening and moisturizing benefits. At night, it helps sustain and seal in the ultra-restorative benefits of Re-Creation Night Serum for Eyes. Gently pat a dab of Eye Balm with finger tips, under and around the eye, until absorbed.

PM Usage: Dispense one to two drops of Re-Creation Night Serum for Eyes onto fingertips and gently smooth onto cleansed skin around the eye area, avoiding the lid.  Follow with Re-Creation Eye Balm.

Both Re-Creation Eye Balm and Re-Creation Night Serum for Eyes are fragrance free, though the oils impart a calming, comforting and soothing scent to the skin.
 
Ophthalmologist, dermatologist-tested and non-acnegenic, Re-Creation Eye Balm and Re-Creation Night Serum for Eyes are sold together as a luxuriously powerful total eye care system.  They arrive in March 2008 on Estēe Lauder counters.