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Istithmar Unveils New Corporate Brand at Dubai World and Istithmar World

Published January 17th, 2008 - 08:46 GMT
Al Bawaba
Al Bawaba

investment house, Istithmar PJSC, announced the company's new official
corporate brand, "Istithmar World". Istithmar World is wholly owned by
Dubai World, which in turn is 100% owned by the Government of Dubai. The
new corporate brand was unveiled at the Dubai World and Istithmar World
Global Management Meeting 2008 Gala Dinner, which took place at the
Grosvenor House Hotel on Wednesday 16 January 2008, in the presence of
dignitaries from the international private equity and alternative
investment scenes.


In the four years since its inception, Istithmar has successfully
established itself as a major investment company with a broad portfolio of
successful firms in markets ranging from North America and Europe to Asia
and the Middle East, as well as across a variety of sectors ranging from
consumer and industrial to financial services and real estate. The new
brand identify is testament to the company's early success and rapid
growth which led it to reorganize its operations into three separately
managed divisions: Istithmar World Capital is a private equity and
alternative investment house headquartered in Dubai, United Arab Emirates,
with an office in Shanghai, China; Istithmar World Aviation which will
invest in various sectors of the aviation and aerospace industry including
manufacturing, engineering, and financing; and Istithmar World Ventures
which will invest in promising start-ups and greenfield ventures by
providing them with the necessary financial and managerial resources. Each
of the three divisions will be managed independently, with the Chairman of
Istithmar World overseeing all operations.


In his comments on the occasion, HE Sultan Ahmed Bin Sulayem, Chairman,
Istithmar World said: "The name change into 'Istithmar World' reflects the
evolution and expansion of the company's sector focus and portfolio and
positions it for significant future growth alongside the holding company
Dubai World. The corporate re-branding is part of a comprehensive exercise
which uniquely reflects Istithmar World's strengths and vision."


David Jackson, CEO, Istithmar World Capital, said: "Istithmar is an
experienced investor that has certainly come a long way since its
inception. The re-branding into Istithmar World is in line with Dubai
World's vision of creating a world-class private equity and alternative
investment platform operating out of the region, which will certainly
trigger further international attention and interest."


About Istithmar World


Established in 2003, Istithmar World is a private equity and alternative
investment house headquartered in Dubai, the United Arab Emirates.
Istithmar World is wholly owned by Dubai World, which is in turn 100%
owned by the Government of Dubai. Istithmar World is comprised of three
divisions: Istithmar World Capital, Istithmar World Aviation and Istithmar
World Ventures.


Since its inception, Istithmar World Capital has witnessed phenomenal
growth to become a recognized player in the financial services scene and
secured a strong reputation alongside international private equity and
alternative investment masters. Istithmar World Capital has played an
integral role on the international mergers and acquisitions front, and has
thus far secured substantial return on investments via its medium-termed
investment philosophy.


Today, Istithmar World Capital's unique portfolio of investments includes
over 50 blue-chip companies, spanning North America and Europe to the
Middle East and the Far East with total capital deployed in excess of US$
3 billion and an aggregate enterprise value of US$ 6 billion.