IT Distributor Teams Up With Charity to Bring Customers a More Cost Effective

Published March 8th, 2010 - 01:16 GMT
British owned IT Distributor Westcoast Limited have partnered with Microsoft to bring customers a unique World Cup incentive campaign that will be supporting local African charity Kick4Life.
Westcoast and Microsoft have used their marketing funds to make a donation to African Children’s charity, Kick4Life in exchange for a World Cup 2010 package and a unique experience where winning customers will be able to engage with the deprived children of Lesotho and see the charity in action.
Westcoast Marketing Director, Alex Tatham said ‘Kick4Life are providing us with a package greater than those on offer from the events specialists and all the profits are going back to the charity to support their excellent work. The Passion campaign is a great vehicle to communicate our core company values”.
This World Cup 2010 customer incentive is one element of the Westcoast and Microsoft Passion Campaign ( that encourages customer behaviour as well as incremental sales for Westcoast and Microsoft.
Westcoast will be taking 10 winning customers to South Africa for a 6 day trip that includes:
A Sightseeing tour of Johannesburg
A World Cup group game at Soccer City in Johannesburg.
A 5* luxury safari tour at Springbok Lodge
Finished with a Westcoast sponsored event through Kick 4 Life, educating the children of one of the World's heaviest affected HIV countries on how to avoid HIV infection. The event finishes with critical life skills education in a football environment.
Microsoft Account Manager, Guy Harvey said “It is great to see Microsoft and Westcoast marketing funding spent in such a way. We are still offering our reseller partners an unforgettable experience. Football, Safari, History and the chance to see and make a difference to children that have suffered terrible loss through HIV.  The opportunity to provide a World Cup trip with a significant donation to such a worthy charity was unmissable and already our customer reaction to this offer has been unprecedented”.
Westcoast’s marketing team are heavily promoting the Westcoast and Microsoft Passion Campaign to gain maximum coverage for Kick4Life. Other vehicles of the campaign include the creation of an AllAboutPassion twitter page, print and digital advertising and an all encompassing micro site.
The incentive will run till the end of April and a live draw will be streamed on the internet on the 3rd of May 2010.
Westcoast customers can join the campaign and show their support at

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