Joyalukkas introduces special-edition summer collections in association with World Gold Council

Published June 27th, 2010 - 08:49 GMT

As the summer approaches and people in the UAE prepare for trips home and abroad, Joyalukkas - in association with World Gold Council (WGC) - is introducing its latest handcrafted special-edition gold jewellery collections especially designed for the summer months. As part of the summer festivities, Joyalukkas is also organising a fun, interactive competition giving participants the unique opportunity to win special prizes.

"We are pleased to introduce these magnificent new summer collections, which make ideal gifts for family and friends – or even as a little treat for yourself. We are thrilled to say that this beautiful handcrafted jewellery from around the world has prompted a tremendous response from gold-lovers in the region. And, as all these pieces are limited-edition and entirely unique, we would like to encourage people to come and make the most of these exclusive new collections in order to avoid any disappointment!" Mr. John Paul Joyalukkas, Director, Joyalukkas Group.

So rather than purchasing transient, short-lived gifts this summer, why not choose a gift with enduring value that will last a lifetime? The new gold jewellery collections - available at all Joyalukkas stores across the region - are being introduced from Turkey and Singapore, in addition to interesting Indian wedding collections for the run-up to the Asian wedding season. Furthermore, Joyalukkas is giving gold-lovers the chance to win 300 gold sovereigns for every AED 500 they spend, during its 'World Gold Fiesta' promotion from 25 June to 8 August 2010.

"With the holiday season approaching, WGC recognises that the summer is a time for reconnecting with loved ones, as people in the region either make visits home or plan trips abroad with friends and family. And during these special moments, gold is not only an enduring and precious gift to be shared with loved ones, but it is also the latest style statement," Yogaani Bhatia, Country Manager, WGC.

The limited-edition collections include suitable pieces for every occasion; the Singaporean collection, contains exquisitely handcrafted pieces suitable for daily wear, while the Turkish collections include glamorous, intricately detailed pieces, ideal for party wear. For those gearing up for the wedding season, the Indian bridal wear collection offers timeless, traditional pieces suitable for the bride's big day. 

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